How LED Signs Boost Business

Having an LED sign in front of your business is a marker for several things, namely your business’s ability to promote itself to the outside world. An LED sign is a beacon for potential customers and attentions are naturally drawn to these flashy, flamboyant signs. In fact, more and more businesses are learning about the benefits of Ottawa LED lights, so much so that these new-age signs are becoming a staple in the advertising world.

Because they can be used for a variety of purposes, Ottawa LED lights are a smart way to invest your advertising dollars. Their applications range from large to small, so there’s always a way to get the most out of LED signs, no matter what your budget looks like. If you don’t have a ton of money to throw around, a small LED sign as a call to action, such as “buy it now” or “sale here” can be great triggers. These short, bold statements make an instant impact on anyone who sees them, allowing your LED signs to operate at their highest potential.

For advertising pockets that are a little bit deeper, there’s always the option of getting an LED sign that’s made especially for your store. This sign is likely going to be bigger and customized with your store logo, a brand name or even a message unique to you. These signs come in the form of outdoor markers or even Ottawa interior banners, which can act as an interior call to action for customers who have made their way inside the store.

A distinct advantage to Ottawa interior banners is their ability to promote a specific product or service that customer has instant access to, which drives sales on key incentives. For example, if your shop offers a buy one, get one free option on a special product, using an Ottawa interior banner to accentuate this point might cause a customer to invest in something that they normally wouldn’t, for the sake of taking advantage of the sale. This is key in driving sales and revenue and can play a huge part in moving products or promoting services that are key sellers for your company.

The biggest incentive for LED lights and signs in a business setting is their ability to instantly grab attention. Even if the sign doesn’t have anything to do with a product or service, a customer’s eyes will immediately be attracted to it based on basic instinct. This can be useful in a number of different ways, for example when it comes to promoting movement through your place of business. Say, for example, that you want people to check out your hottest selling item as soon as they walk in the door. Placing an LED sign as a marker will draw attention, immediately guiding people to your hot sell. Likewise, this can also be used for upsells or for items that might not get as much attention as others.

The number of uses for Ottawa LED lights is nearly limitless. Because these signs are such an important aspect of business, they can be repurposed over and over again with the same effect. Think of it this way: anything that can immediately grab the attention of a potential paying customer is immediately the best friend of an advertiser!

Freestanding Pylon Signs are the Most Effective Form of On-Site Advertisement

It would seem, just by looking around, that almost every business has outdoor business signs in Ottawa. Sure they may all come in different shapes and sizes, but no matter what business you’re talking about, they have a clear, concise sign that points consumers towards their establishment and invites them to enjoy what the company has to offer. But, despite what color, shape, size or magnitude the sign might be, there’s no greater truth than the value of where that sign is located. Some might think the best place is right on the building itself, while others, the people who really understand the value of signage, will venture to say that a freestanding pylon sign can’t be rivaled in effectiveness.

Freestanding pylon signs in Ottawa are tremendously effective for a number of reasons, the first and largest of which has to deal with visibility. It doesn’t matter how big the sign on your building is, if it can’t be seen from the road, passing motorists will have no idea that your building even exists. This is a fundamental selling point of freestanding signage, especially pylon signs, which have the ability to be placed near roadways or intersections freely because they don’t require any brick and mortar anchors. It’s this freedom that business owners can take advantage of to strategically place their signs and herd consumers to their doors.

Acting as a landmark is another function of freestanding pylon signs. This might seem like a secondary function for an advertising tool, but in reality, it can be used as part of the advertising itself. Think of this example: your bright, easily noticed pylon sign sits at an intersection where there doesn’t happen to be a street sign easily visible. When motorists are giving directions or receiving them, they’ll often use landmarks as markers for distance or relevance to a specific area. In this case, people would use your bright, noticeable sign for “Company X” as the marker for their directions, saying something to the effect of, “turn right when you pass the Company X sign.” Soon, your freestanding pylon sign will be the subject of motorists passing through!

The effectiveness of outdoor business signs in Ottawa cannot be fully explained without highlighting the economical value of them as well. For all intents purposes, freestanding pylon signs and the like are one-time expenditures with very little costs associated after the fact. Billboards, for example, recur monthly costs that can add up faster than most businesses would like to imagine. With a pylon sign, it’s usually a one-time installation with a one-time fee. Sometimes, if your pylon features lights or moving parts, small maintenance fees are required to keep everything in working order, but often times these costs are marginal at most.

There are plenty of real-world examples to illustrate the effectiveness of freestanding pylon signs, as well as companies who are versed in what they can provide to a growing business. Talk to the experts at Plastics and Signs of Ottawa to learn more about how one of these excellent signs can add a whole new perspective to your business.

The Benefits of Digital Reader Boards

You’ve probably been somewhere recently that had a signboard or display for news, information or upcoming events. Chances are, this signboard had one of two looks to it: either it was a bulletin board type of display or a fancy digital reader board. Truth be told, a digital reader board is far more effective than a traditional sign-in letter signboard and presents a number of values that far exceed the traditional means of posting information, making them an obvious choice for anyone with information to share.

One of the main benefits of digital reader boards is their flexibility when it comes to changing out information. If you’re someone operating reader boards in Ottawa, chances are you’re going to be sharing lots of different information that changes progressively over time. Having a digital reader board, rather than a traditional posting board, allows for this data to be instantaneously swapped out, eliminating the need for manual labor or delays while someone is changing the message. In fact, because the data displayed on a digital reader board can be swapped out so quickly, you’re able to do it almost effortlessly, at any time you see fit.

Along with the feasibility of changing your information on a regular basis, you also have another distinct advantage with digital reader boards in Ottawa that a traditional signboard just can’t deliver: proximity. Think of this scenario: you need to change the time of an event that’s posted to your signboard but you’re not anywhere near it to make the change. With a digital reader board, it’s as simple as logging on to a computer and sending the correction to the display program. Instantaneously, from wherever you might be in the world, you have an updated posting for all to see.

A great advantage to exploring the possibilities of reader boards in Ottawa is being able to experience the technology that comes along with them. Because digital reader boards are operated through computer programs, a certain degree of seamlessness and functionality comes with owning one. To really see this advantage in action, think about the aesthetics of your signboard. How does it look when a poster board is littered with different scraps of paper and notes, as opposed to a clean, concise message that changes regularly? The difference is incomparable and will definitely be noticed by your audience.

Finally, one of the largest advantages that lends itself to digital reader boards in Ottawa is the concept of available space. With a traditional signboard, you’re dealing with a finite amount of space. When that space becomes full or newsworthy information, you have to turn away newer postings until some of the information is no longer relevant. Because the amount of space on a digital, rotating reader board is virtually infinite, you’ll never have to worry about turning away good information due to overcrowding. All you’ll have to do is simply program another slide on to your display and watch as it’s added to a part of the rotation.

If you’ve got information to share, consider looking into becoming a digital reader board owner/operator. Companies like Plastics and Signs of Ottawa can help you familiarize yourself with these excellent mediums of communication and help you streamline your data into a fantastic, eye-catching spectacle.