Ask anyone in the advertising industry and they’ll tell you that the fastest way to get the attention of a potential customer is to appeal to them in a way that’s different from everything else around them. That’s a great tact for print, web and even mobile messaging, however the playing field is quite a bit more narrow when you’re talking about internal and external signage. Luckily, Plastics of Ottawa has the stand-out solution to signage that will engage your customers and distinguish your business signage from the rest of the pack: illuminated signs.
Ottawa illuminated signs are unique in a number of respects. Not only do these signs employ a number of aesthetic characteristics, they use these different engagement tools to collective capture the attention of passersby. For example, the bold block lettering of a sign may be enough to capture the attention of a potential consumer as it jumps off of the wall to meet their gaze, but when a small glow is added behind these letters to really make them pop, the effect is undeniable.
As if the added lighting aspect of an Ottawa illuminated sign wasn’t enough to draw attention to your messaging, the colors associated with the light can also be customized to fit your branding. Say, for example, that your business’ chief marketing color is blue, while the lettering of the business name is in black. Adding a blue glow to the lettering of your company’s sign will keep consistent the branding that you’ve worked so hard to create, while also acting as an effective marketing tool to further communicate the cohesiveness of your name. It’s a dual accomplishment that’s easily accomplished with an Ottawa illuminated sign.
Letters and words aren’t the only signs that benefit from an added illumination—logos and small graphics are also well received when they’re complemented with a slight lighting effect. Many reputable companies are more recognized by their logos, rather than by their name, which paves the way for a whole new level of brand recognition. If your business is one of these examples, then having your logo front and center as an illuminated sign is going to make that association even stronger in the eyes of your consumers.
The bottom line is that the more you can do to engage your potential customers, the more success you’ll have at drawing their business. In this day and age, a pretty sign isn’t always the best marketing tool: sometimes you need to appeal to more than just one aspect of a person’s tastes. Improving your messaging with an Ottawa illuminated sign will go a long way towards helping to you push a message, brand or even the appeal of your business, no matter what it is. Think about this food for thought: if you were in the role of the consumer and saw an illuminated sign versus a matte display, which one would you pay more attention to?