Signage is one of the most effective, if not THE most effective sales tool for any business. Having signage allows you to project a call to action, entice people with pictures and words that trigger a buying impulse and most importantly, signage acts as a sales employee that you don’t have to pay while it’s working to hammer home sales for you. But not all signage is effective in every situation. Knowing which type of Ottawa store signage to have in your establishment will go a long way towards helping you streamline your messages and create a buying experience that’s flush and unhindered by complicated messages or overbearing sales directives.
Here are a few different types of Ottawa store signage that have been proven effective as sales tools. See which one is right for you:
Digital Signage: Digital signage is a modern way to show the contemporary nature of your business. Digital signage includes rotating message screens, interactive messages and multimedia messages. Common examples of this type of Ottawa store signage includes digital displays that feature current sale items and messages or interactive user kiosks that allow customers to browse a virtual catalog of sales. Some companies even have interactive signage that allows them to offer information about sale items and have customers make purchases all in one!
Neon Signage: One of the first examples of eye catching advertising, neon signs may be an older way of displaying a message, but it doesn’t mean that they’ve become any less effective over the years. Neon signs are a great way to grab a customer’s eye and get them to look at something that they might not otherwise have taken the time to observe. For example, if you have a defined sales section in your store, labeling this section with a neon sign that simply says “sale” can alert your customers to this area before they give up looking and leave empty handed.
Wooden Signage: Wooden signage has a personal, natural appeal to it, which shows customers that you are intent on being straightforward with them. Wood signage also looks more rustic and traditional, which can be used to very great effect by companies who are looking to maintain a brand image that falls within these parameters. Many times, this type of Ottawa store signage can be used both indoors and outside, making it an extremely versatile investment that can easily pay for itself through the traffic that it drives.
Metal Signage: Metal signage, like digital signage, is a very modern way of displaying your message. Metal signage is extremely durable and can be given a great number of effects to help it blend with your store’s theme or brand identity. For example, if your shop has a very modular feel to it, an embossed metal sign that features a simple message may go a long way towards delivering a message that might otherwise be lost in your theme. Because of the technology used to produce these types of signs, the cost is usually more affordable as well.
If your establishment is lacking the proper Ottawa store signage, you’re probably not getting the return on investment that you could be getting. See if any of the samples above could help increase your sales presence before executing your next marketing message!