Lost? Better Get Some Ottawa Directional Signage!

When someone enters a place that they’ve never been before, one of the first daunting challenges that faces them is figuring out where they need to go to get to where they want to be. Think of every new place like a maze: a series of twists and turns that may lead to an eventual outcome or a dead end. Even a place as simple as a local store can be a challenge to maneuver for someone who has never been there before. Using this logic as an example, however, can help business owners everywhere adapt their shops to create a more accommodating customer experience.

Ottawa directional signage is one of the easiest ways to show people the right path to their destination. As soon as they enter a building, the first thing anyone must do is gain their bearing and decide where the next direction to head should be. In a food market, for example, if a person is looking to get a loaf of bread, they’re going to follow the signs around them to get to the bakery section of the store. It’s the same concept anywhere you go, yet it becomes more complicated in places that have more paths available.

Take an office building, for example. If you share a building with three other businesses, people entering the front door may have no idea where to go next in order to find you. Sure, they can always look at the tenant listing on the wall, but that’s only going to tell them the room or suite number where they can find you. In this case, having simple Ottawa directional signage can go a long way towards directing traffic to where it needs to go. A small arrow or sign that says “This Way to Business X,” will instill confidence in your potential clients and ensure that they get to your door faster than if they were just left to wander on their own.

Ottawa directional signage also serves another important function: it presents detours for people if there are unexpected variables blocking the path to their final destination. Let’s say that your store is undergoing a bit of a renovation to make room for new accommodations. Instead of walking right through the dust and rubble, you’re probably going to want people to take an alternate path into the larger area of the store. Using directional signage will help to alleviate the uncertainty of navigating a new path and give clear, concise instructions as to where a person’s next steps should take them.

Finally, let’s not forget about one of the most important uses for Ottawa directional signage: pointing out the bathroom! Bathrooms are often tucked away in corners or down corridors so that they’re not included in the aesthetic layout of your shop. But, while hiding the bathrooms away from everything else may be great for your store’s visual appeal, it may present a navigation problem for someone who’s really in need of one! Having a few discreet signs pointing the way to the bathroom will help you to get the best of both worlds: keeping your bathrooms hidden from view and your customers pointed in the right direction when they’re looking for one.

Using Ottawa Media Signage To Drive Sales

Storeowners who are having a sale know the pressures of driving sales, especially if there’s a particular push to get products into a customer’s hands. But, while a sale might mean a lower price point for consumers and a larger quantity of stock for the storeowner, none of this means anything unless potential customers actually know that a sale is taking place! What’s more, even if they are aware of the sale, what’s their incentive for buying the product in question?

Using Ottawa media signage to drive sales could be the game changer that your sales team has always needed. Media signage is engaging, informative and can disrupt a consumer’s line of vision in a way that will make them pay attention to the item that they’re seeing, which in turn will stimulate interest and potential sales. But how is this different from any other signage out there and why does media signage prove to be more useful than something as simple as a handwritten sign?

Above and beyond anything else, the way a media sign operates makes it an indispensable item for driving sales. Traditional signs are limited in their approach: they can only depict the information that fits on them and they do very little in the way of standing out other than using bright colors or shapes. Ottawa media signage can entail a number of different display styles, from video monitors to creative rotating messages. What’s more, these messages can be highly informative and offer a more enticing reading platform to shoppers who may be interested in buying the item at hand.

Capabilities are the second feature that makes media signage largely more effective than conventional signage. Media signage has the power to encompass a wealth of technology, bringing with it even more possibilities for selling a product. Imagine this: you’re having a sale on widgets and in order to drive sales on these widgets, you set up a video stand that features a piece of media signage. As customers come over to admire the signage, it plays a video showing the widgets in action and relays a bountiful amount of information about the widgets. In the end, the impressed consumer walks away with a widget in their hand, intent on buying it.

As if there weren’t enough prominent aspects of media signage to get your consumers talking about the sale at hand, there’s one more reason why media signage trumps all other conventional signage when it comes to making a statement: changeability. How do your customers know how many days are left during a sale? Better yet, how do they know if there’s a real incentive for them to buy during the sale period? Digital media signage can help you to make a point about the immediacy of buying a product because it can be changed to reflect a shrinking stock, lessening time period or even a countdown until the product is no longer offered. When you’re able to change your message constantly to reflect a demand, you create a sense of urgency that makes people more apt to buy.

If you’re not using Ottawa media signage to fuel your sales, you could be missing out on crucial ways to connect with a consumer. Get in touch with a professional at Plastics and Signs of Ottawa today to learn more about how you can start using media signage right away!