Storeowners who are having a sale know the pressures of driving sales, especially if there’s a particular push to get products into a customer’s hands. But, while a sale might mean a lower price point for consumers and a larger quantity of stock for the storeowner, none of this means anything unless potential customers actually know that a sale is taking place! What’s more, even if they are aware of the sale, what’s their incentive for buying the product in question?
Using Ottawa media signage to drive sales could be the game changer that your sales team has always needed. Media signage is engaging, informative and can disrupt a consumer’s line of vision in a way that will make them pay attention to the item that they’re seeing, which in turn will stimulate interest and potential sales. But how is this different from any other signage out there and why does media signage prove to be more useful than something as simple as a handwritten sign?
Above and beyond anything else, the way a media sign operates makes it an indispensable item for driving sales. Traditional signs are limited in their approach: they can only depict the information that fits on them and they do very little in the way of standing out other than using bright colors or shapes. Ottawa media signage can entail a number of different display styles, from video monitors to creative rotating messages. What’s more, these messages can be highly informative and offer a more enticing reading platform to shoppers who may be interested in buying the item at hand.
Capabilities are the second feature that makes media signage largely more effective than conventional signage. Media signage has the power to encompass a wealth of technology, bringing with it even more possibilities for selling a product. Imagine this: you’re having a sale on widgets and in order to drive sales on these widgets, you set up a video stand that features a piece of media signage. As customers come over to admire the signage, it plays a video showing the widgets in action and relays a bountiful amount of information about the widgets. In the end, the impressed consumer walks away with a widget in their hand, intent on buying it.
As if there weren’t enough prominent aspects of media signage to get your consumers talking about the sale at hand, there’s one more reason why media signage trumps all other conventional signage when it comes to making a statement: changeability. How do your customers know how many days are left during a sale? Better yet, how do they know if there’s a real incentive for them to buy during the sale period? Digital media signage can help you to make a point about the immediacy of buying a product because it can be changed to reflect a shrinking stock, lessening time period or even a countdown until the product is no longer offered. When you’re able to change your message constantly to reflect a demand, you create a sense of urgency that makes people more apt to buy.
If you’re not using Ottawa media signage to fuel your sales, you could be missing out on crucial ways to connect with a consumer. Get in touch with a professional at Plastics and Signs of Ottawa today to learn more about how you can start using media signage right away!