When you walk into a business and are greeted by a member of the customer service team that works there, what’s the first thing that you notice about them? Is it the friendly smile that they give you, the prompt attentiveness of the person or is it what they’re wearing? Chances are, it’s the latter—how do you know who they are if they’re not wearing something that lets you know that they work there? Most of the time, this is easy to tell, thanks to an embroidered logo, screen printed wording or stitched logo on their shirt. Once you’ve taken a quick glance to figure out who they are, then the conversation continues.
Ottawa logos and screen printing are an important component of any business because they add a sense of professionalism to the exchange taking place. Knowing that this person is an employee and that they’re proudly displaying the name and logo of their employer gives you a certain peace of mind about who you’re talking to: this isn’t just some person, it’s a knowledgeable employee. In fact, this idea applies just about anywhere, across all business industries: even hard labor employees wear something that lets people know that they’re employed by a certain company.
This idea of identification goes far beyond just shirts and hats, however. Ottawa logos and screen printing can branch out into other aspects of awareness, such as marketing materials. How many times have you received a promotional shirt as part of a giveaway, bumper sticker that embodies a company or even something as simple as a pen that has a graphic on it? All of these items are common marketing materials for two reasons: they’re cheap to produce and are frequently used by people to communicate a message over and over again.
Everything in the world comes down to some sort of branding: it’s what makes us associate products and services with companies and allows us to recognize these things even when they’re out of context. Take, for example, Pepsi, one of the biggest brands in the world. Everything we know about Pepsi stems from its logo, so it only makes sense that the company would apply this image to everything that it touches: from screen printed materials to logoed advertisements. Because of this, nations all across the globe are easily able to recognize Pepsi, whether they’ve ever had one of its products or not.
Chances are, your local business isn’t anywhere near the size of Pepsi, however that doesn’t mean that it can’t utilize the same techniques as this giant company. Ottawa logos and screen printing make it possible to streamline a business’ efforts in the way of branding, both internally and externally. Pretty soon, all it takes is one look at an approaching sales professional and anyone doing business locally is able to recognize the logo that’s screen printed on their shirt. Without a clear and easily displayed logo, you might just think you’re being approached by a stranger!
Digital printing has exploded in recent years as the optimal printing process for many different materials. Unlike traditional plate printing, which has extremely high costs associated with it, Digital printing can be quicker, cheaper and more accurate for businesses seeking to print materials. Another excellent benefit that digital printing offers is that of large scale printing: which has become a standard for companies looking to get their message out there in a big way! Not only are signs, banners and wall mounts possible with digital printing, they’re printed in a cost-effective way that makes large format digital printing far more economical than plated printing.
Banners serve one clear purpose: to grab someone’s attention above all other signage materials. Banners are used to tell onlookers anything from event start and end dates, to a single prominent message that is paramount above all others. Think about a banner at your local fairgrounds or one hanging high above your head at a local convenience store: what do both of these pieces of signage have in common? Firstly, they get your attention quickly and easily and secondly, they’re both examples of advertising that have been run through a large format digital printing process in Ottawa.
Sometimes, companies need a wall mount to communicate a message on a larger canvas. These pieces usually aren’t as large as a banner and are generally used longer than banners—which tend to have a shelf life of however long the promotion lasts that they’re in reference to. Wall mounts are a more permanent statement and commonly need to utilize large format digital printing in Ottawa to take shape. Think of movie posters at your local cinema, large flow charts in an office building or helpful directory signage in large buildings. These things are commonly looked at and need to be precise and accurate, making digital printing a clear choice for having them created.
Signage serves a purpose for just about any situation you can think of, large or small. Sometimes, larger signs are needed to make a big impact: caution posters, fire exit signs or other information that could be vital to a person who may not know where to look for said information. These signs need to be seen and read, so printing them in a larger capacity is necessary. Digital printing is a solid choice for large scale signage because it can be printed cheaply and with a focus on minor details, which can sometimes make all the difference.
Look around you, the next time you’re out and about. How many large signs do you see? Chances are, if these signs are printed on traditional materials, they’re a product of large format digital printing in Ottawa. You’ll be able to tell by the flawless detail, even on smaller printing, as well as the crisp, cleanness of the image. It’s not hard to see why more and more companies are utilizing digital printing for these larger applications!