You’ve probably heard the phrase, “a good sign is one that people can understand without having to look at it twice.” Well, for all intents and purposes, this is a very real concept! Think about it: if you’re trying to get your message across, how many times do you want people to have to look at your sign before they get the idea?
To this end, the use of custom signs in Ottawa, ON is becoming more and more prevalent. Why try to project your message with a pre-made sign, when you could have your own fabricated and displayed to get the message across instantly? Just like when people see a handicap sign, stop sign or exit sign, you want them to have an immediate understanding of what that message means.
The right tools for the job
The best and easiest way to make great use of custom signs in Ottawa, ON is to purpose them. What does this mean? Well, think of it this way: a sign is a tool and every job needs the right tool.
If you’re trying to direct potential patrons into your storefront, a sign that establishes your shop as a nice place to visit would be the perfect tool to get them to come in. If you don’t want anyone to enter a certain area of your office building because it’s private, the right tool is most likely going to be a sign that warns them against it. In both of these cases, the situation is the “job” and the right sign with the right message is the “tool.”
Perhaps the problem with using generic, stock signage is its redundancy? While we want people to associate meanings with signage, there comes a point when we’re exposed to so many messages that we begin to automatically interpret them, while simultaneously ignoring them. For example, when you see a stop sign, you know what it means and how you need to react, but your brain isn’t focusing much energy on it, since the concept is already engrained in your head.
Using custom signs in Ottawa, ON is a way to break up the mundane, add some excitement and grab people’s attention. Even if your sign has the same message as any everyday variety, the fact that it’s different will draw people’s attention. Think about it: if you suddenly drove up to a purple stop sign, it would grab your attention! Your brain would still understand the meaning of the sign and how to react to it, but your attention would be peaked because it’s out of the ordinary.
Reap the benefits of custom signage
We all know that signs are, at their core, marketing tools. So why not make an everyday, often forgotten about tool work for you? When you’re able to capitalize on the attention that a custom sign garners, you’re proving that your investment pays off and that having a custom sign can effectively garner attention in a world where so many people are apt to ignoring marketing messages. Isn’t it about time you were able to reap the benefits of something as simple as a sign?