Make Awnings Part of Your Ottawa Outdoor Signage

Business owners know exactly how important great Ottawa outdoor signage can be when it comes to appealing to the attention of passersby. What most don’t realize, however, is that your ability to utilize outdoor signage isn’t strictly regulated to your main moniker. While it’s true that many companies make great use of a single sign to showcase their name and even more use roadside signs to appeal to drivers, far too few make use of awnings as a way to market themselves.

Branding your awnings

Think of this scenario: you’re a quaint coffee shop that has a patio area where your patrons can enjoy the weather while they sip away at their java of choice. Overhanging this outdoor area is a series of awnings that allow your patrons to bask in the shade while they’re outside. Normally, this awning would be a solid color affiliated with the branding of your business, but what if there was more potential? What if your awning could function as an extension of your Ottawa outdoor signage?

By simply monogramming your business’ name onto the awning, displaying your logo for all to see, you’re able to make a statement that transcends simple color branding! Especially if you’re located in an area like a strip mall or other shared commercial space, utilizing branded awnings as a way of advertising is one of the best investments you can make to distinguish yourself from surrounding area businesses.

Bolstering the brand image

Another aspect that makes branded awnings a huge selling point for any business is their ability to impose that business on passersby in a big way. Going back to our coffee shop example: your shop may be quaint, but with the presence of branded awnings, passersby are sure to take note at how much surface area you’re really occupying. Awnings project your business, making it seem bigger than it really is, adding to the perception of your venue in a way that exemplifies your brand in both size and stature.

Ottawa outdoor signage is already a big draw for people who may be searching for a place to visit—consider awnings a welcome mat that’s all rolled out for these people, enticing them to make their decision.

Adding awnings

How do you decide if you should add awnings to your business? Take a look at a few of the circumstances that make investing in branded awnings a great idea:

  • You have outdoor areas that customers can utilize.
  • You’re occupying a shared space, where distinction from business to business is harder.
  • You have window signage that may be obfuscated by the sun if not protected by an overhang.
  • Your business is small and could benefit from a more imposing stature.

These are just a few of the reasons to consider branded awnings as an addition to your outdoor signage—in reality, virtually any space can benefit from this creative way to extend your external brand appeal.

Using Custom Signage in Ottawa to Project Business Pride

No matter if you’re a simple mom and pop shop that occupies a little corner store or a multi-national company that’s housed in a skyscraper, one thing remains true: taking pride in your business will instill confidence in those who may cross paths with you. Marketing teams spend countless hours dreaming up creative new ways for people to fall in love with their brands, but there’s a much simpler way to show people that you’re a business that exhibits pride through and through: signage.

Custom signage in Ottawa is often overlooked as a tool for instilling confidence, simply because people too often view signs as strictly an advertising tool. In a way, showcasing your pride in your business is an advertisement in and of itself, however it goes beyond just instilling confidence in your customers—it’s also a motivational tool for your employees. When your workers step through the front door of your business—be it a simple shop or a huge office building—having a beautiful, confident company sign that greets them right off the bat will motivate them to have pride in all that they do.

A sign that says more

Custom signage in Ottawa is a powerful tool for showcasing pride, often times because they’re messages are deeper than what’s crafted. If your big corporation showcases a sign crafted to look like the company logo, to you, it may be just that—an image. To your workers, however, the pristine craftsmanship, perfect coordination and overall grandeur of that sign may communicate core company values: excellence, prosperity and cohesiveness.

The powerful messages that lay below the surface of a sign can have different effects on different people. Someone walking into work on a dreary Monday morning may look at your sign as a beacon of a good day to come, while others may feel like they’re part of a family, even in a company that employs hundreds of people. Many times, it’s about what the sign doesn’t say outright that makes it a tremendous tool.

Small signs make a big impact

Not all businesses have the space or can afford to create and house an imposing piece of Ottawa custom signage, but that doesn’t rule out the importance of smaller ones. Even something as simple as a custom welcome sign can make people feel a bit more at ease when they enter your small business. Instead of a generic “welcome” sign hanging in your lobby, a piece of custom signage with a warm message goes a long way to showcasing your pride and openness.

Finally, small pieces of custom signage can add unique appeal within a building that makes everything come together. Have you ever been in a novelty restaurant, where the restrooms are custom labeled instead of simply saying “men” or “women?” It’s a small gesture like this that will show your pride in creating an atmosphere within your business—a trait that won’t soon be forgotten amongst the customers you’re catering to.