Making Statement with Pylon Signs

It’s happened to all of us: you’ve mapped out the location of a store or other place of business, gotten the perfect directions and made great timing on your way there, only to drive around for a half hour because you couldn’t find the place. The story always ends the same way—it was right in front of you the whole time, but because of poor Ottawa store signage, you couldn’t recognize the place.

For customers, this problem will probably never go away. When it comes to business owners however, it can get changed right away so your store isn’t the subject of any frustrating stories. Letting your business stand out from the street isn’t difficult at all, so make sure no one gets lost coming to your business by using a great pylon sign.

Pylon signs and you

You’ve probably seen countless pylon signs in your life but may not know exactly what they are. A pylon sign sits near a curb and identifies a place of business, detached from the business itself.

The reason for using one is straightforward. Many commercial and industrial sites are located off a road, often tucked behind trees or parking lots, so in order to attract cliental or just identify that the business is there, pylon signs are used. Commercial streets and industrial parks are often dotted with them. If you are a business owner and know that your business does not have a pylon sign, then it is time to start considering one.

Many types of businesses have them; here are some of the most common:

  • Car dealerships almost always use pylons and other curbside Ottawa store signage to identify their place of business since the building itself is often buried in parking lots full of new and used vehicles.
  • Industrial parks and complexes are mazes of winding streets often times with trees and fences hiding the businesses themselves. Once again pylon signs are used—a lifesaver if you ever have had an interview in one of these places.
  • Gas stations use pylon signs, as well as many chain hotels and restaurants. National chains understand the importance of not letting people pass by their business or getting lost trying to find it, so you should too.
  • Mini-malls and shopping plazas probably take the best advantage of pylon Ottawa store signage; these signs offer multiple purposes.

Setting yourself apart

Pylon signs that signify mini-malls often have the main address of the business and the entire location’s name, usually illuminated for those passing by at night. Below the general moniker should also be a listing of each business occupying the mini-mall or shopping plaza in order to inform consumers and attract shopping traffic.

For many business owners within mini-malls or shopping plazas, this sign is considered someone else’s responsibility. This should not be the case though; a pylon sign should look professional and stay up to date with all the current tenants. A pylon sign that is dated and not current can convince shoppers not to stop and visit. As a business owner, this sign is always your responsibility.

For more information and solutions for your place of business, consider calling a sign specialist in your area today to make sure shoppers are coming in, and not lost passing by.

Channel Letters and Your Business

Most smart business owners do whatever they can to make their business stand out. Whether it’s offering great services at competitive prices or trying new and innovative marketing strategies, business owners need to be creative to draw in crowds.

Of course some strategies are simpler than others. Marketing can get expensive, and offering huge discounts can damage the bottom line. A great and simple way for business owners to let their business stand out is to pay more attention to the smallest details, such as the sign hanging out front. Depending on the sign you use, you may be either pushing prospective customers away or helping to bring them in. Read below and find out how your Ottawa outdoor signage can affect your business.

Picking the right sign

Signs for stores come in all sorts of shapes, sizes, and colors. Next time you are driving down a commercial street, pay close attention to what each storefront sign tells you—in other words be as judgmental as possible. You probably will notice a striking difference between some stores and others.

A well-lit, clean and interesting sign seems to be a bold difference from a sign that is old, dilapidated or one that could have been picked up from a garage sale. Whether true or not, it seems to tell you something about the care that business owner has about his or her business, which translates to the services they provide and the quality of their products. What is the first glaring difference between national chains and a mom and pop store? You guessed it: the sign out front.

Channel signs

Now that you understand the difference, it’s time to figure out a solution for your Ottawa outdoor signage problem. Even if your sign is mediocre, you are better off going with a great channel letter, three-dimensional sign.

Far cheaper than many other ways to attract customers, a great sign will speak volumes about the services you offer and provide numerous other benefits as well. These aluminum made durable signs come in many styles, have internal lights allowing for great night time illumination, and are available in many colors. This means your business will look professional as possible, draw more nighttime business, and allows you to begin branding your store.

Building a brand isn’t easy, but the first step is a great logo with flashy colors and a sign that could be out front of any national chain storefront. From down the road your business will be recognizable, appealing, and will stand above the neighboring businesses.

All of this starts with recognizing that your current sign may be doing more harm than good. Once you accept this, you can start on your Ottawa outdoor signage solution by visiting a custom sign store to design and implement your new channel letter storefront sign. Once designed, building and mounting take almost no time at all and you will have a great new sign out in front of your business.

It is time to start thinking about the future of your business today by contacting a sign specialist in your area.