Inexpensive Advertising with Custom Signs in Ottawa, ON

As any small business owner knows, getting the word out about your services and your products can be a bit tricky. Good advertising can of course make a huge difference, but some forms of advertising can be quite costly, especially for a smaller business.

Have you been looking for effective, yet inexpensive ways to advertise for your restaurant, your shop or even a special event? If so, using custom signs in Ottawa, ON may just be the ideal solution. Here are some ways that you can effectively use custom signs in Ottawa, ON to connect with potential customers and leave them with a positive and memorable message:

1) Custom menu and sandwich boards are a wonderful way for restaurants to showcase their food. If your restaurant, coffee shop or deli features weekly or daily specials, having a customizable menu board is a must. Not only will it allow you to easily communicate these specials to diners with little cost and minimal effort, the customizable nature of the boards gives you a blank canvas to be creative with. Using a design that showcases your brand and also catches the eye is key. Therefore, these boards offer a way to both lend an appealing look and provide a wealth of information.

2) Custom banners can liven up any store. Whether your shop or restaurant is in need of some sprucing up or you want to promote a special dish or sale, banners will be an amazing addition to your business. They add a burst of color and spread both excitement and awareness. As these banners are customizable, you can style it in a way that truly complements your brand and appeals to your customers.

3) Custom plastic window signage gives customers something to look at while window shopping. Window signs can be used as a cost efficient way to draw people in by simply creating an engaging message to be shared. This might be a sale, a promotion or a clever and witty saying paired with an intriguing product. Window signs are a great way to turn a casual passerby into a customer.

4) Yard signs can help project any message for a special event. From garage sales to family reunions, customizable yard signs are great for communicating with visitors and attendees. These boards can be used to share directions or even to announce the event itself, as designating that your guests have come to right place may often be necessary.

Best of all, the custom signs listed above are extremely affordable and boast a high return on investment. Advertising doesn’t have to be flashy or expensive. In fact, sometimes a simple, heartfelt message written on a custom board is more effective than a massive ad campaign across both print and digital.

These boards also give you a chance to showcase not only your products and services, but also your brand and what it means to buy from you. It’s about sharing a message and an experience through creative means, and customizable signs and boards offer a blank canvas for you to do just that.

Spring Advertising Season is Here!

Spring has finally arrived! In addition to rising temperatures, spring also brings about more commerce. From shoppers looking to keep up with spring fashion trends to homeowners splurging on spring cleaning tools, spring can often be the busiest time, save for the holidays, for many retailers.

As a business owner, it’s important to take advantage of this rather busy time and make the most of it by promoting your business or your brand by using business signs in Ottawa, ON. Here are some reasons why the spring is an ideal time to invest in a business sign:

1) Business signs can help you stand out. As spring is huge for advertising, it’s important to stand out from the rest. Even the best advertising can get lost when customers are overwhelmed, which is often the case in the spring. Business signs in Ottawa, ON will help you stand out above the rest. Business signs offer an incredibly effective way of spreading not only your business’s name, but also the message of the business as well. Pick an image that manages to be both eye-catching and an ideal representation of your brand. When those elements are combined, it offers a truly magnificent business board and therefore, a way to truly be memorable. And, being memorable is key to formidable and effective advertising.

2) Business signs will help you take advantage of the rise in commerce. As stated above, spring is typically associated with a sharp increase in commerce. While some industries benefit from this more than others, it’s important to take advantage of it either way. As the snow clears and winter loosens its grip, more people are willing to venture out. This, in addition to warmer temperatures, is one of the biggest reasons why the spring season is so great for advertising. With more people out, there will not only be more people around to see your business sign, but also more people who will then be influenced to stop by your business.

3) Use business signs to showcase new products. The spring season symbolizes rebirth after a long, cold winter. Whether you run a fashion boutique with new clothing lines and trends or your cafe is trying out new recipes, the spring season is a wonderful time to showcase these new products. A business sign can help to promote new products, dishes or lines just in time for spring.

This spring, don’t get left behind or spend vast amounts of money on expensive marketing campaigns only to have them lost in the noise of online media and print ads. Take charge of your marketing efforts and use business signs to share your message effectively and affordably. Signs offer a clear message, with limited space that forces you to be creative and concise with your company’s message; a constraint that will be welcome by many overwhelmed shoppers.

At Plastics and Signs of Ottawa, we take pride in being your local expert when it comes to signs of all shapes and sizes. We are here to help you with all of your sign needs, and we are ready to help you with any concerns or questions you may have.