The first day at a new school or a new job should be exciting, but it can also be the stuff that nightmares are made of. How often do you find that one of the biggest stressors accompanying a visit to a new place or a major shift in the day-to-day setting of your life is the anxiety that comes from being in an unfamiliar physical space? For schools and large institutional settings, a big part of making visitors comfortable is providing them with a good sense of where they’re located. Quality way-faring signage plays a huge role in creating a sense of order where a first-time visitor might otherwise be overwhelmed.
Plastics and Signs of Ottawa has had a hand in creating and installing exterior and interior signs in Ottawa, ON for nearly 50 years, making people’s lives easier by helping them feel at home in previously unfamiliar places. Here are just a few of the factors we take into consideration when designing and installing way-finding signage for schools and other institutions:
- Less is more: If you’ve ever driven on a major highway in a large city, you’ve probably had the experience of being overwhelmed by overhead signage pointing toward several different exits, only one of which will take you to your destination. You can have the same reaction in a building or on a campus. Studies have shown that having an overabundance of signage can actually confuse people more than direct them from one place to another. Our aim is to create signage that functions clearly and efficiently, with minimal fuss, to keep your guests on the right path.
- First impressions matter: In a new place for the first time, people’s first impressions are often heavily influenced by their success in navigating the space. The goal of good way-finding signage is to make navigation a breeze, creating a positive impression of the space and encouraging people to return.
- Audience considerations: Depending on who’s going to be in your building or on your grounds from day to day, there will be important factors to consider. A school will require different signage elements and designs than a medical building, and even within broader categories are more specific things to keep in mind. An elementary school, for instance, needs to assist a much younger population than a college, so way-finding signage systems need to cater to young students in ways that they can comprehend.
- Aesthetics: Way-finding signage needs to strike a balance between being easily identifiable and also fitting in with the overall aesthetic of the building or complex. It should be uniform from floor to floor or building to building while serving its primary purpose of helping people get from place to place. Consistent presentation helps train visitors to look for signs, which will then help them use the signs productively and happily.
Getting your clients, customers or students from point A to point B is key to keeping your institution or school inviting, structured and bustling with productivity. At Plastics and Signs of Ottawa, we’re committed to helping you achieve your institution’s goals and keeping your visitors happy with high-quality exterior and interior signs in Ottawa, ON.