Why Vehicle Graphics in Ottawa, ON are one of the Best Investments a Growing Small Business can Make

Every growing small business has to face the prospect of expanding their marketing at some point in time—it’s just one of those inevitable facts that seems to lie in wait and spring up on small business owners when they’re least ready to deal with it. Growing the marketing campaign is actually one of those areas where pitfalls are experienced and because of this, many budding businesses find themselves stifled and afraid to branch out, for fear of failure.

For those business owners who want to play it safe, but still realize the need for expanded marketing, there’s a simple solution that’s often overlooked and undervalued: vehicle graphics in Ottawa, ON. For one reason or another, vehicle graphics end up taking a backseat to radio spots, print ads and even television spots: forms of marketing that have lower ROI numbers and much higher costs! Take a look at why vehicle graphics should be a top contender for an expanding advertising campaign above all else:

  • Vehicle graphics in Ottawa, ON are mobile marketing, not static, meaning they’re going to reach not only more people on a daily basis, but new people as well! The further a vehicle travels with a wrap, the further the marketing territory expands, bringing with it new demographics, expanded brand recognition and more opportunities to convert.
  • There are fewer failure variables with vehicle graphics than other forms of advertising. What this means is that it’s much harder for someone to ignore a vehicle wrap, since it’s going to be within their line of sight no matter what they do. Radio stations can be changed to avoid commercials, newspapers can be folded to hide ads, fliers and mailers can be thrown in the garbage, but there’s no denying vehicle graphics in Ottawa, ON!
  • Vehicle graphics are sustainable and last for as long as you want them to. Other forms of advertising have a finite lifespan and eventually run their course—but vehicle wraps keep on chugging as long as the vehicle they’re covering does, which means advertising potential long after your other efforts have been exhausted.
  • The cost of a vehicle wrap is going to be insignificant in the grand scheme of things—especially for the return on investment that it provides. Print advertising, radio and television advertising and even internet advertising can all be extremely costly when scaled to meet your business’ needs—however vehicle graphics are a simple one and done cost that’s recouped much quicker than these other options.

If the time has come for your business to break the mold of its regular advertising practice and reach out a little further into the world around you, consider vehicle graphics in Ottawa, ON as a natural next step. Between all of the benefits listed above and the peripheral benefits that will conform to your business in the way of branding, there’s little not to like about vehicle graphics!

The Four Types of Business Signs in Ottawa, ON that Every Business Should be Using this Summer

Duct tape, super glue, puppy dog eyes—there are some things that just work, without fail, every time. It’s rare for anything to be a surefire solution each and every time, but in the event that something has a high success rate, it’s important to grab ahold of that thing and make sure to use it as often and as widespread as possible!

In the world of signage this is especially true because as any business or advertising professional knows, there’s no such thing as a magic answer to targeting consumers. But, that being said, there are some magic bullets that you can load into your business’ marketing arsenal come summertime. Take a look at four types of business signs in Ottawa, ON that are more likely than not going to help you make a splash with your advertising efforts:

  1. Sandwich boards: These simple signs are highly effective when utilized properly. In fact, the newest marketing trend to sweep the globe actually involves regular old chalkboards set up to be exterior sandwich board signs, usually scrawled with clever quips and humorous sayings. The bottom line: sandwich boards work and during the summer when people are walking around in the great weather, they work even better. A small investment in a sandwich board could be a huge swipe at profitability if you’re lucky!
  2. Awnings: If your business is part of a strip mall or is crowded by other businesses, it’s going to take some creative work to unhinge yourself from the eye clutter that might be turning your customers away. To that end, a subtle yet highly effective way to let people know you’re there is to do so through awnings. Awnings can be a decorative accent and an advertising medium all the same, which means a win-win for your business as it stands apart from its neighbors.
  3. Banners: The best thing about banners is their affordability and versatility. A simple banner isn’t going to break the bank for any business and once you have a banner, your display options are only limited by the size of the banner. Unfurl it across the front of your shop, stake it up on a grassy area or hang it high for all to see outdoors—wherever you put it, do so knowing that banners are a huge eye-drawer.
  4. Flags: Like banners, flags are attention grabbing and they’re extremely cheap to produce. A flag flapping in a light breeze—especially a brightly colored one—is going to be enough to turn heads and when those heads turn, they’re going to be reading your message! A few flags here and a few flags there could mean more exposure for you and depending on the placement of your flags, you might be drawing eyes that wouldn’t have looked before.

Start your summertime advertising campaign off right and make sure it includes at least one of the above types of business signs in Ottawa, ON!