Five Reasons why Sandwich Boards are Some of the Best Business Signs in Ottawa, ON During the Summer

It’s easy to spend a fortune advertising your business and many times, it can seem as though all of the time, effort and money you’re pouring into marketing is for naught. It’s only when you find something that truly works that you can run with it and even then, the success of one advertising method can be limited. Combine all of this with the fact that advertising during certain seasons—like summer—come with their own set of variables and it’s enough to make anyone second guess themselves!

For seasonal summer advertising, it’s best to start small and in fact, starting with simple business signs in Ottawa, ON can have the greatest impact on your business. Take something like a sandwich board, for example: it’s about as simple a sign as you can get! But, what you might not realize is that a sandwich board is a staple of summer advertising—take a look at five reasons why:

  1. Sandwich boards are amazingly cost effective! For literally a fraction of the cost of other signage types, you can put a sandwich board to use and project a message that earns you incredible ROI. And, with more money leftover in your marketing budget, you’ll have plenty of opportunity to build on the success of your signage both with supplemental signs.
  2. Most signage is stationary: it will hang to read proudly in whatever area you decide to put it up in. Sandwich boards may look stationary, but they’re actually quite easy to move from place to place, allowing you to have a semi-mobile signage solution that’s a versatile as you need it to be for your business. Display it at one location one day and another the next day, take note of which location yields more success and make adjustments for future advertising!
  3. Need a signage solution that you can adapt entirely for your needs? Sandwich boards can help! Many sandwich boards feature an interchangeable message system, allowing you to use the A-frame of the board itself to insert and remove messages over time. Making an investment in a sandwich board is as much about the sign itself as it is the message.
  4. The life of a sandwich board is going to far outstrip the life of virtually any other type of signage, simply because they’re constructed to take a beating. Banners can fade or rip, window signage can peel and crack, and just about any other sign can compromise over time—and while it’s true that sandwich boards aren’t invincible, they’re pretty darn resilient in the face of the elements.
  5. Above all else, sandwich boards are eye-catching because we’re not always used to seeing them in our daily bombardment of advertising. Our brains naturally skip over things like window signage or banners sometimes, but something like a sandwich board is much harder for our brains to process out as a regular item, so our attention is immediately drawn to them.

If you’re looking for a safe way to get your business’ advertising on track this summer with reliable and cost effective business signs in Ottawa, ON, you absolutely can’t pass up on the supreme benefits that sandwich boards have to offer you.

There’s No Better Time for Exterior Banners in Ottawa, ON than Summer

Does your business have a patio area or sidewalk space that you utilize during the summer months? How about a parking lot or even a common outdoor area that you might share with other businesses? If so, this is an area of focus you need to be paying attention to when it comes to summertime advertising and signage!

What makes an outdoor area so special and how can you capitalize on advertising in this space? Take a look at our breakdown on the importance of outdoor signage and exterior banners in Ottawa, ON for the summer months:

Who are you targeting?

This is important to think about as a business owner: who are outdoor banners going to reach and who are you targeting with these banners? The answer for both is foot traffic—whether they’re walking past your business or they’re already a patron who you’re targeting for an upsell. Take a look at an example:

You own a diner and are having a special promotion for your lunch special. Putting up outdoor banners to attract new customers in for the lunch special or encouraging those who have already decided to eat at your venue to get it will serve as dual-purpose advertising.

What type of outdoor signage works?

When you put signage up outdoors, you’re competing for attention against the entire world—your signs should be able to distinguish themselves from other advertisements! This means going into your bag of marketing tricks and pulling out signage types that are unique and complementary to the season: sandwich boards, flags, swivel signs and of course, exterior banners in Ottawa, ON.

Now, once you have the type of signage picked out that you’re going to employ, make sure you’re playing to the strengths of that medium. For example:

  • Sandwich boards are best used in sidewalk settings, where passersby can easily take note of them and quickly digest the information on them.
  • Banners should be displayed in a place where they’re going to get maximum exposure and in an area that supports the largest possible setup so that your banner remains unimpeded.
  • Flags are best placed where they can attract attention by flapping and swaying in the wind—which means putting them in more open spaces where they can achieve movement.

Why make a seasonal signage investment?

Many business owners—especially small business owners—try to actively conserve money when investing in marketing supplies, so the prospect of seasonal signage isn’t one that is always appealing to them. Why spend the money on signage you might only be able to use during the summer months?

Well, for starters, the amount of foot traffic associated with summertime is too high to pass up and the revenue you generate from exterior banners in Ottawa, ON will likely be more than enough to recoup their costs. Also important to consider is that your competition will also likely be advertising to people via outdoor signage, so it becomes a business necessity quite quickly. Finally, seasonal signage actually has fantastic ROI by comparison—with low overhead and prolific customer generation, the ROI margins on these types of signage are reason enough to invest in them!