Professional Sign Makers in Ottawa, ON Make Your Business Stand Out

Good signage goes beyond poster board and permanent markers. While the right signs will highlight your business and attract customers, the less adequate ones will leave people wondering if you even care. When you need assistance with exterior signage, sales announcements or helping people find your retail location, professional sign makers in Ottawa, ON should be your primary consultants. Here are four reasons why you should seek expert advice for your signs.

Signs still work

With all the emphasis on e-commerce and online presence, it is easy to assume consumers rarely leave their homes and don’t really care about storefronts. Quite the opposite is true: according to a survey by FedEx Office, 76 percent of customers indicated they visited previously unknown stores due to their signs. A significant majority, 68 percent, made a product purchase after a sign caught their attention.

Even in this digital age, people still rely on signs and see them as a reflection of your business. Before you scoff, remember that the FedEx survey also indicated that 60 percent of consumers avoided a business because of a lack of signs.

Professionals can customize

When you hire professional sign makers, you gain design experience. Once you describe what you desire in a sign, you can view many options before making a decision.

Signs can be any size, contain your trademark and offer a presentation that is unique to your business. Professionals have software and know techniques to make these elements pop. With template programs, you are unlikely to enjoy these options when trying to make your own signs.

Your signs can also be adaptive to budget. With a design professional helping you out, you receive the best sign possible within your cost limits.

You will save money

It may seem cost-effective to make your own signs, but that will be time not spent promoting or running your business. As you also do not have the same design experience or access to technology as a professional sign maker, your sign is unlikely to be as effective.

While you will have to a pay the professionals, the investment will likely pay for itself with improved business visibility and increased customer visits. Plus, you know you will have a good product the first time, so there will not be a need to replace signs if the original attempts do not work.

Signs are your brand

With personalized concepts and marketing potential, a sign is not just a label for your business. It is your brand and representation. The U.S. Small Business Administration classifies on-premises signs as permanent business assets that are exclusive to that operation. As with any other valued part of your business, signs require your attention and that makes hiring professional sign makers worth the effort even more.

Whether you want exterior signs to enhance your storefront or interior ones that will lead customers to featured items, consulting with professional sign makers in Ottawa, ON can prove to be an effective investment. Contact Plastics and Signs of Ottawa and see what we can do for you to help your business stand apart from the others.

For the Vision Impaired: Braille and Commercial Signage in Ottawa, ON

When discussing commercial signage in Ottawa, ON, topics often hit on colors, size and helping signs stand out visually. Marketing and creating signs for visually impaired customers does not enter the conversation nearly frequently enough.

For these consumers, Braille signs can prove helpful not only for your bottom line but also fulfill your duty to accommodate as outlined by the Ontario Human Rights Commission (OHRC). Here is an overview of why Braille signage works to your business’ advantage.

The law supports it

The OHRC policies describe the duty to accommodate disabled individuals as respecting dignity and preventing undue hardship. It is the goal of this duty to allow people full participation in the public sector and enjoyment of life. While these accommodations focus primarily on employment situations, they can also include local businesses.

If your business involves a service that vision-impaired people may find interesting (like music), considering Braille signage supports this notion of accommodation. Signs with instructions, item descriptions and other guidance can be translated to Braille to support the independence of this customer group.

Inclusiveness always helps

People will return to your business if they feel welcome. There are few better ways to do this than by promoting an inclusive atmosphere. Having reading material and signs available in Braille feeds a positive space for this particular customer base. By showing that you welcome the vision-impaired, you generate goodwill and trust.

This also highlights another aspect of the accommodation law, in which removing barriers to participation also prevents “social handicapping,” and idea that people with disabilities are often isolated by society. Making it easier for vision-impaired individuals to shop and operate in the same space as those without vision impairments, it creates a good impression that we are all a part of the same society, despite differences.

Offers a good impression

Your visually impaired customers will not be the only appreciative population. Other customers will also see this development as a welcoming sign. Showing a willingness to accommodate people no matter their abilities will make you and your business look good, in addition to performing a good service.

With social media quickly becoming the way reputations are built, good impressions spread quickly and do nothing but help your growth. There are many stories of the bad things people do, but also equally popular are those about good deeds. By better accommodating people of different abilities, you can become one of those good stories.

Professional sign makers ensure compliance

The catch with Braille signs is that they must meet certain government regulations. Regulations govern size, spacing and even sign location so vision-impaired customers can access them easier. Many of these rules vary by situation, so it is best to allow a professional to handle those aspects.

By working with a professional for your commercial signage in Ottawa, ON, you can rely on your Braille products being not only effective but also compliant with current laws. If you are ready to start catering to a new customer base today, contact Plastics and Signs of Ottawa today to design your Braille signage.