It goes without saying that you want your office building or storefront to draw in potential customers. So, wouldn’t you agree that one of the most important advertising tools a business can invest in are signs? Not just any signs, but big, readable, attention grabbing signs—guess again if you think your only option for a sign means flat and dull!
Channel letters are those gigantic and three-dimensional letters you see on the front of big-box stores that are lit or un-lit. Channel letters basically make up the building sign in eye-catching individual big block letters. That being said, let’s look at three ways your storefront can benefit from channel letters in Ottawa, ON:
- More square footage. Regulated by square footage of the entire graphic area, in some cases codes and jurisdictions for signage can be limiting when it comes to freestanding or wall mounted signs. The square feet rule includes the background and blank space of the sign as well as the title and logo, which can mean having to go with a smaller sign than you originally wanted. Using channel letters can eliminate this problem. Since channel letters are individual pieces of the larger picture mounted to a wall, each piece takes away the amount of square footage that can be wasted by the background and blank space in an average sign. Therefore, the front of the building becomes the background and the letters can be larger.
- Easily identifiable and eye-appealing. Channel letters are larger and more easily identifiable, and a properly pieced together sign creates better visibility for customers. Most businesses will have channel letters installed directly above the front doors to create a natural flow with the building. In addition, this area is in the direct line of sight of customers and in view of people just passing by. It’s better to have a plain flat sign than no business identification at all, but channel letters offer a simple and clean look with a welcoming feel that can really help your business stand out. Channel letters can be customized in a wide range of colors and fonts, and you can also create eye-appealing logos and other visuals to help attract customers!
- Environmentally friendly and cost effective. Channel letters are environmentally friendly, cost effective and a portion is constructed of recyclable materials. Due to the fact that channel letters are individually made, there is no excess plastic material being used for background—these letters do not need a background to help them stand out. And, when made with aluminum the letters or logo can last longer and are resistant to rust. A big plus: individual letters are easier to take down and fix if one were to have something happen to it. You can save a lot of money on electrical parts and electricity by choosing un-lit letters, although light-up letters create more visibility. If you go with lit letters, keep in mind the new industry standard to use the more environmentally friendly LED lighting.
If you want your business to benefit from channel letters in Ottawa, ON, contact a local custom signage company today!