Take Advantage of Outside Foot Traffic with Business Signs in Ottawa, ON

It is summer and people are spending more time outside. Online advertising may be the future, but when the sun hits and restaurant patios are occupied, your web page efforts will not matter as much. Right now, you’re likely to have more outdoor foot traffic, which could mean an increase in impulse decisions to visit and buy something from you. This is where business signs in Ottawa, ON come into the picture. Here are some ideas for taking advantage of this scenario.

Use high-traffic, non-competing areas

Take a look around your business community. If a restaurant across the street offers outdoor seating, draw attention to your business. Spread a colorful banner at the top of your storefront. Place sandwich boards at corners that pedestrians frequent so you can announce sales and offer directions. People are out relaxing and feel less pressed for time. See if you can convince them to spend some of that time at your establishment.

Consider digital signage

People are out more at night, too. Longer hours and warmer temperatures mean consumers are less likely to feel a need to cocoon earlier in the evening. However, they cannot visit you if they do not see you. If you run a retail establishment, consider staying open for slightly longer hours. You will catch the after-work crowd more easily, as well as the out-and-about crowd. If you run a restaurant or pub, digital signage will make your place of business seem more inviting when the sun goes down. Adding lights to conventional signs will also have the same impact. Illumination can be key to getting noticed. Give it a try and see how it works for you.

Reach out to community events

Do you operate a yarn store near a craft fair? You may not be able to set up a booth, but you can certainly set up signs that give people directions to your place of business. Those who wander through a fair will also be likely to take a walk to your store as the event puts them in the mood for your wares.

The only caveat with this strategy is to make sure your retail establishment does not compete directly with the community event. If you sell finished products similar to the event vendors, it is not a good idea to advertise and infiltrate. You can create bad feelings if it appears you are trying to shut down the community event with your commercial enterprises. However, if your products complement theirs, like in the yarn and craft fair example, this is likely a safe strategy that will yield new customers. Be ambitious, but also be considerate and sensitive to your neighborhood.

Summer is a good time to take advantage of the benefits of business signs in Ottawa, ON. Plastics & Signs of Ottawa not only offers professional design services but can also give you additional marketing tips that are easy on your budget. Contact us today so we can help you attract the warm weather foot traffic.

Inexpensive Commercial Signage in Ottawa, ON for the Enterprising Retailer

Once you open your retail establishment, the marketing fun begins. Commercial signage in Ottawa, ON is important for any retailer due to the sheer fact that it works. People frequently report that signs are what bring them into establishments, even if they knew something about it before. Whether people are looking for you or simply passing by, a sign attracts them inside and helps them find you.

However, many retailers, especially those who are just starting out, often feel the expense of signage outweighs its benefits. Fortunately, there are options if you need signage for a small budget. Two of them are sandwich boards and banners. Here are their advantages.

Sandwich boards

The best part about sandwich boards is their portability. You can place them in front of your business to draw attention to a sale or grand opening. Another good use for them includes directional signs so people can find where you are located. If you do business in a dense urban location, those directions can prove essential.

You can also place sandwich boards in places attracting large groups of people. Is there a street fair or other large event occurring nearby? Ask if you can set up sandwich boards so visitors can consider seeing your establishment, too. This strategy works especially well if the event coincides with your industry. For example, a craft fair that sells finished products will be a certain source of potential customers if you run a fabric or yarn store. Combining motivations to attract like-minded people is one of the most successful marketing approaches out there. With sandwich boards, you do not even have to spend a lot of money to implement it.

Banners

Banners are very eye-catching. If your storefront remains a work in progress, a banner adds some needed color and attention. They can also serve as a temporary sign if you are saving money for a better storefront design or holding a short-term grand opening sale. There is no doubt that a well-designed banner is critical if you want to stand out.

Just like with sandwich boards, banners can help you take advantage of inexpensive marketing opportunities. If your retail establishment is across the street from a restaurant with outdoor seating or along the route to a popular pub, purchasing a colorful attention-grabbing banner could help you attract new customers. You can even see if there are fences or empty walls that can accommodate a banner when you are holding sales or other events. Just be sure to ask permission first if the land belongs to someone else. Even if it involves a competitor, it is still bad form to trespass on them with your advertising.

Commercial signage in Ottawa, ON does not have to be expensive to be effective. Your main goal is to attract area visitors to see what you have to offer in your new or established business. Call or visit us at Plastics & Signs of Ottawa and see what we can design for future retail success.