The Many Benefits of Fiberglass Products in Ottawa, ON

Fiberglass is not just the pink fluffy stuff that’s commonly found in attics and inside walls. In fact, fiberglass comes in other forms for a variety of uses, including being used in the creation of commercial signs. If you are currently brainstorming your next custom business sign, then you must learn about the many benefits of fiberglass products in Ottawa, ON.

Possessing a number of great qualities ranging from strength to appearance, fiberglass is at the top of the list of popular materials for indoor and outdoor signs. Here are a few of those beneficial qualities:

  • Fiberglass is a strong and long lasting material: First and foremost, fiberglass is fantastic for outdoor signs for several reasons. To start, it is stronger than sheet metal, will not rust, is highly resistant to corrosion and stands up to corrosive chemicals. Because fiberglass does not corrode, this material is perfect for businesses in need of signage that are located close to the ocean where the salt content in the air is high. Fiberglass signs are also composed of fire-resistant resins, meaning your signs will hold up in the extreme weather heat or in the event of a fire.
  • It has a nice appearance: Fiberglass does not look cheap. Instead, it has a professional appearance with a smooth surface for readability, which is great for attracting new business. Your signs will be pleasing to the eyes of potential customers while providing an aesthetic appeal to its surrounding area. Go with fiberglass if you’re seeking a clean look for your signs.
  • It is flexible in design: Since fiberglass offers fewer molding restrictions during the fabrication process, you can have a sign that curves, bends, even shapes to something other than a square or rectangle. And, you can achieve the desired look you want for your commercial signage with the same durability as traditional designs.
  • Fiberglass has an economical cost: When deciding to go with fiberglass for your products in Ottawa, ON, not only will you be happy with the quality you’ll be getting, but its low cost as well. The lower cost for fiberglass is reflected partially in it being a stronger yet lighter material that is less expensive to ship and store, and because it is relatively inexpensive to make repairs to.

Selecting fiberglass for your business signage needs should not rely solely on one single aspect—affordability, strength, reliability or a pleasing appearance—but should reflect on your decision as a unified group made up of desirable qualities.

The availability of fiberglass in many commercial sign fabrication shops around the county, including the industry as a whole, is a testament to its good reputation as a reliable resource. Sign makers want to help you represent yourself to the public in a unique and respectable manner, which is why they will use only the best materials available to create your signage.

Now that you are more familiar with the benefits of fiberglass products in Ottawa, ON, specifically for commercial signage and fabrication, visit a custom sign shop near you today!

Understanding the Importance of Color in Your Signage

While advertising for products and services has been around since before the invention of the television, it’s our modern day world that has magnified the visual form of branding. In the past, radio and word-of-mouth were the most popular ways to advertise a business. Today is the age of visual ads seen on TV, freeway billboards and space in local newspapers, and, most important, the signage placed on physical business buildings.

As a business owner, effective marketing is vital to your success. Marketing to potential customers for their business inevitably means competing against other similar companies in your industry, their branding to be exact. And when it comes to attracting attention, nothing stands out more than bold colors on your commercial signage in Ottawa, ON.

You’ve probably noticed businesses using their logo colors in everything from letterheads to outdoor signs. Seeing the same colors and patterns repeatedly clicks in your brain as something that needs to be remembered, therefore, utilizing your business’s colors throughout your advertising efforts is a beneficial way to brand yourself.

Color is a very important aspect to consider when it comes to designing alluring and effective signage for your business. For example, if you place a plastic sign with plain black lettering on the roadside near your business, it will likely be missed by passersby. Alternatively, add some color to the same sign and there will be a greater chance for your business sign to be noticed. This is due to the human brain being be attracted to excitement over boredom—in this case, bold colors over simple black. Think of it like bees pollinating flowers—they’re drawn to beautiful colors and vibrant hues in the same way we’re drawn to exciting signage!

The feel of color

Color is undeniably linked to emotion, but more so, there’s a psychology that can be applied when understanding the impact different colors have on different people.

Blue, for example, has been shown to be the most popular color that appeals to both men and women. Before simply choosing a popular color like blue, however, you first need to test for its ability to work for what your business stands for. Who’s your audience? What’s the nature of your business? What emotions does blue stimulate in a marketing sense? All of these must be considered before picking a color.

Another question to ask yourself is in regards to color combinations. Will a single color work for your signs? Possibly. How about several colors? Maybe. If using more than one color, you will have to make sure your sign colors are coordinated, that they flow well together to create an image in pictures of what your business is about.

Reaping the rewards of color

In order for your advertising efforts to work, your selected color or colors must be able to elicit a certain response from potential customers. Without a positive response, your business could end up seeing an overall decline—if your color signage doesn’t seem to be working, try another color combination!

In regards to storefront signs, a large, eye-catching sign is crucial for business, so take the time to design out the best possible one before sign installation.

Whether LED, digital print, large channel letters, or engravings, it is important to include color in your signage. Understand that advertising your business with big, bold and colorful letter signs can help bring in new customers while keeping your name noticeable to passing eyes. If you are looking for quality commercial signage in Ottawa, ON for your business, contact Plastics & Signs of Ottawa today.