For business owners, many marketing decisions are driven by a simple ratio: cost versus benefit. Essentially what this means is that every investment in marketing materials—be it signage, print materials, digital marketing, etc.—is made with the idea of making that money back in some way, shape or form, be it in revenue, exposure or something else.
An undisputed leader when it comes to return on investment for advertising is digital signage in Ottawa, ON. Digital signage comes with a steep initial investment in most cases, but quickly recoups its value in a myriad of ways that become evident for a business across numerous facets, including:
- Digital signage, as mentioned above, has a steep entry cost in most cases, however that entry cost is a one-time occurrence. In contrast, traditional print marketing and other types of tangible advertising are a new cost every time you create a campaign. These recurring costs can quickly add up over the life of multiple campaigns.
- With a digital signage implementation, you can run numerous campaigns in succession without having to invest in the cost of new materials. This allows you to transition between campaigns more effectively and project new advertising to your audience, thus leading to more impressions and less time and money spent on generating new materials between campaigns.
- Digital signage in Ottawa, ON is attention grabbing, which means a more profound scope of impressions. It’s easy to ignore a paper flier, throw a postcard in the garbage or close a pop-up ad online—it’s not so easy to ignore the digital signage that’s right in front of you! Because of this, unique views are much higher and more impressions are generated with digital signage than most other traditional mediums. More impressions means more chances of converting prospects into customers.
- Because it’s technologically driven, there’s a wider scope of capabilities associated with digital signage and thus, a lower cost of accessing these capabilities, since digital signage is a single medium in and of itself. Case in point, digital signage can display text, pictures, video and even interactive media, whereas you might need to separately invest in all of these things should your campaign call for it.
The cost savings stretch on, but it all comes back to the idea that digital signage is a highly customizable resource.
So, why aren’t all companies jumping on the digital signage bandwagon to maximize their marketing ROI? Many people can’t always see the long term benefits over the entry cost of buying digital signage displays. Others lack the opportunity to display digital signage, such as a storefront. It can vary across each unique business situation.
If your business could benefit from digital signage in Ottawa, ON, however, it behooves you to consider this as a long term investment in your business’ marketing capabilities. With a nearly infinite number of tailored options, tremendous cost savings and the powerful capabilities of digital signage, your business can put itself in a prime position to succeed.