Out of sight, out of mind. If the customer doesn’t see your product, they won’t buy it. Your task is to get your product in their sights. How can you ensure they see it? The answer is a custom plastic display. The proper display can make or break your product’s success. Plastics and Signs of Ottawa can make sure you get the best merchandising through custom plastic fabrication in Ottawa, ON.
Whether you will be displaying products on countertops, in storefront windows, on store shelves, or elsewhere, you need a custom plastic display that showcases your merchandise in the best possible way. It is important your display follows the ABC’s (and DEF’s) of merchandising.
- Accessibility: Is your product easy to reach? Can customers see it? Does the display hold merchandise properly? Is it a good fit so that potential buyers can easily access whatever you have on display? A customized plastic display is best to ensure your products are getting the best exposure.
- Benefit: The right custom plastic display case can help you drive sales. Through proper display, you can push new products and increase your bottom line. But, this is only possible if the case is right for you and your merchandise. Don’t settle for something that doesn’t maximize your merchandising potential. The sales benefits are well-worth investing in a display case built with your needs in mind.
- Conservation: Retail and commercial space are prime. You don’t want to waist an inch. For best ROI, maximize your space. Use as little space as possible with the use of a custom plastic display. Wasted space means lost opportunities to promote additional products or achieve add-on sales. Making the best use of your space is essential to boost revenue. By designing something for your specific product and the desired space, you will get the best results from your display.
- Draw: Is the display aesthetically pleasing? If it doesn’t draw the customer’s gaze, it’s not doing its job. It is essential to choose a display that is eye-catching, inviting, and appealing. Is must draw the customer to it, engage them, and make them want to pluck from its shelves. By designing a plastic display case specific to your marketing needs, you will get the best draw for your merchandise.
- Ease: For the benefit of both you and your customer, your display should be easy to use. Cumbersome, hard to stock, unstable, or unnecessarily complex displays only make your job harder. You want sales to be easier, not more difficult, to achieve. In choosing a plastic display case, be sure to select a design that makes merchandising as simple as possible.
- Fresh: Keeping things fresh and exciting keeps customers interested and encourages them to keep coming back. Regularly switching out your displays retains their interest. Showcasing the same products or displaying them in the same manner over a long period of time can cause them to eventually go unnoticed. Use fresh displays and custom arrangements to ensure nothing you have to offer is ever overlooked.
Start driving sales today
If you’re ready to apply these ABC’s to your next display, contact Plastics and Signs of Ottawa. We will help you get the best return on custom plastic fabrication in Ottawa, ON, with display cases designed with you in mind.