The winter snows have finally receded and temperatures are on the rise. For businesses, this means it’s once again time to start thinking about advertising your establishment outdoors. If your business is part of a strip mall, has an outdoor seating area or caters to pedestrian customers, one of the core components of your summertime advertising arsenal absolutely needs to be custom awnings in Ottawa, ON.
Awnings are the perfect marriage of form vs. function, with advertising opportunity thrown into the mix, making them a smart investment for any business with the ability to use them. And, even more appealing about this advertising medium is its relatively low cost barrier.
Let’s explore a few of the ways awnings in Ottawa, ON can assist your business in presenting an appealing and eye-catching façade this summer:
- First and foremost, branded awnings are going to make a statement about your business above plain ones. Slap your company logo on the awning, brand it with complementary colors or even display an advertising message across them—whatever it takes to transform a plain old awning into a powerhouse marketing tool!
- Figure out where your awnings are best deployed and take a moment to customize them for that area. Case in point, if they’re overhanging the entrance to your business, consider a bold logo to signal to visitors that they’re in the right place. Conversely, if your awning is shielding an outdoor seating area, make sure they’re large enough to overhang people enjoying their time at your establishment. Size, shape, color and coverage are all going to be important to consider.
- Awnings can be a great way to add pomp and circumstance to your business’ façade. If you’re an indiscriminate brick building or lack windows, people might not be too eager to explore your interior. Adding awnings to the façade of the building can create dimension, allure and intrigue—especially if they’re branded and play to the strengths of your business’ message.
With custom awnings in Ottawa, ON, the potential for advertising outdoors is nearly limitless! With the right installation you’ll be able to flag down foot traffic, encourage visitors to enjoy your outdoor amenities and even get the attention of vehicles passing by.
Caring for existing awnings
If you already have custom awnings and understand the allure they hold, it’s a good idea to make sure they’re dusted off, kempt and maintained before the summer season officially starts. Take stock of your existing materials and make sure they’re up to presentation standards before you deploy them.
If you find that your awnings are damaged, outdated or require a refresh, make the call to Plastics & Signs of Ottawa today! We’re happy to work with you to replicate an old design, formulate a new look or design custom awnings in Ottawa, ON from the ground up to help your business stand out. Get in touch with us today—summer is right around the corner and so are your customers!