There are several reasons why a business may want to rebrand itself, from business expansion to an updated new look. Knowing when to rebrand your company can help reinvigorate your business and bring in new customers. Rebranding can be as simple as getting new commercial signage in Ottawa, ON to better reflect your business or developing new packaging for your products. Here are some tips for recognizing when it’s time to rebrand your business—and some ways to go about making that happen.
Signs it’s time to rebrand
If you’ve noticed that your logo seems out of date or too closely resembles one of your competitors’, it may be time to rebrand. You want to make sure your brand targets your customer base, and a logo that seems old fashion may be turning them off. A new modern logo can attract new customers as they associate it with the type of business they want to buy from. It can also help to differentiate you from your competitors and help communicate what your business does.
There may come an occasion when your brand gets mistakenly identified as another company. If this company has a bad reputation, it may be putting your business at risk. Coming up with a new logo or new commercial signage in Ottawa, ON can help you break free from that mistaken identity and develop your own character.
When your current brand isn’t doing a good job of letting customers know what your business does and what its mission is, you may want to consider enacting a brand change. This can give you the opportunity to develop a brand that really signifies what your business’ products and services are about, and can help you work to develop a new customer base that now realizes that they are interested in your company.
How to go about it
Simple things can be done to launch your newly redesigned brand. One of the most obvious is to change your logo and install new commercial signage in Ottawa, ON that advertises your business. This will be the main way that customers will recognize your new brand, and it is a great way to introduce them to the update.
Your product packaging can also undergo a brand change. You can give your packaging a fresh new look that will attract new customers as it may now standout more on the shelf. Think about updating all business materials that may feature your new brand on them. This can include business cards, sales literature and letterhead. You want to get your new brand out to all your customers in every point of contact that you have with them.
Updating your brand can create a new image for your business. Using tools like commercial signage in Ottawa, ON can get the word out to them that you have a new brand. Take advantage of this opportunity to reintroduce your business to your customers, and find new customers as well. Plastics and Signs of Ottawa can help with your company’s rebranding. We produce custom signs and banners for interior or exterior use. Call us today for a consultation!