Tips for Making Compelling Interior Business Signs in Ottawa, ON

Just about any type of retail business will use interior signage to help guide customers, motivate purchase decisions and advertise specific products. Whenever you decide to use interior business signs in Ottawa, ON, it is important that you put some time and effort into designing them well so they will actually be effective for their specific purpose.

Here are a few tips to help you create more compelling interior business signs:

  • Make sure they get straight to the point: When people are shopping inside your store, their focus is on getting all the items on their list and finding what they need in the store, not on reading your advertisements. Therefore, any interior signage you use needs to be brief and straight to the point. There should be a simple image and very few words—just enough for someone to take in while they’re walking past an aisle or display.
  • Choose easily readable fonts: Clear font characters are a must. Once again, you’re dealing with customers who have many other things on their mind while in your store. They must be able to take in information from signs as quickly as possible, which means you should use bold, crisp font characters, preferably without serifs. If customers can’t quickly read your messages, then they’ll quickly move on.
  • Give them a reason to buy: Your interior signs should serve the purpose of motivating purchase decisions. Give a simple reason why they should buy your products. Clothing shops and department stores, for example, can focus on fashion, seasonal wear, comfort and any other number of reasons. Game stores might focus on bestsellers or new releases. It’s not enough to just say, “Here’s where you can find this product!” You need to give them a “why.”
  • Test it out first: Before you put a sign out for permanent display, test it yourself. Make sure it can be easily read from an appropriate distance. Make sure it’s attractive and jumps out at you. If you are planning on putting the sign in your storefront window, make sure you can actually see it and make it out through the glass without having to strain. If you need to, you can go back and make changes.
  • Make sure there’s plenty of color contrast: Another common mistake business owners make in terms of readability with their signs is not having enough contrast between the color of the background or image and the color of the font. Make sure there is a stark contrast between the two colors so that the words can be easily read by anyone.
  • Avoid being generic: Make sure all of your signs fit within your brand’s personality. There are plenty of simple signs that work without reinventing the wheel, but you can always put your own twist on things to add a little extra personality.

For more information about how to design high quality interior business signs in Ottawa, ON, contact us today at Plastics and Signs of Ottawa.

Look Into LED Signs in Ottawa, ON This Fall

LED signs work for Ottawa—not just for Las Vegas! Many business owners may consider them tacky or loud, but LED signs make for effective advertising. They have many advantages that will help enhance your business and curb appeal. Here are six advantages offered by LED signs:

  • Perfect for winter: Days are shorter and darkness is standard in winter. Your typical signs will need to rely on the perfect placement under street lights and you will remain reliant on those lights never burning out. LED signs in Ottawa, ON attract attention at all times of the day, including dark winter nights.
  • Many options: LED signs are not about fixed messages. You can change them to reflect specials or share news. Senior Discount Days can become Back to School Sales within moments! Changing a message is as easy as accessing a computer, so you never have to stick to stale signs that never change. Also, you can choose LED signs as big as billboards or create an attractive welcome sign that fits on your door. Your LED signs can be as simple or complex as you want them to be, and that makes them a flexible way to advertise.
  • Long term functioning: When you invest in an LED sign, you are maintaining your business message for the long term. High quality signs last 50,000 to 100,000 hours, which is five years longer than fluorescent and neon signs. While you will pay more for a new LED sign, you will not have to replace it anytime soon. Plus, unlike vinyl or paper signs, they are less vulnerable to the weather and extreme temperatures.
  • Less maintenance: You will no longer need to change bulbs or make constant brightness adjustments. Your signs will illuminate strong with minimum intervention on your part. LED signs also use less power than other lighted signs, so you will not see your power bills spike with their presence. If you keep the LED signs inside, they do not let off heat, so you will not have to worry about them warming up your premises in summer months.
  • Many color choices: Red and amber are the usual lettering colors, but there are other choices available. Besides letters, you can also find signs that display graphics and really help your business stand out. There are signs available that present messages on a ticker or keep them static, depending on what you prefer.
  • Ease of operation: Excessive capital investment is not required for your LED signs. Use your Windows-based computer and change messages from the comfort of the indoors on those nasty winter days. With some signs, you can even update them remotely, so you do not even have to be at work to change their message or power them down. Being stuck at home for any reason will not keep you from contacting your customers.

If you see how LED signs in Ottawa, ON can help your business, contact Plastics and Signs of Ottawa today to start designing.

Five Tips for the Best Vehicle Wraps in Ottawa, ON

Vehicle wraps are a great way to turn your car into a billboard as you travel. Many people avoid this means of advertising because they are afraid the design will look tacky or the effort will never pay for itself. However, there are ways to benefit from vehicle wraps without compromising your car’s appearance. Here are five tips for vehicle wraps in Ottawa, ON:

  • Choose colors wisely: You want the color of your wraps to complement your car. That is why many fleet investors purchase white cars—they are easier to customize. Your black car will make a stunning background, so go with bright colors that really stand out. White cars offer flexibility, but you may need to go bold to get noticed. If your car is a more unique color like gold or lime green, choose complementary colors, since you want potential customers to notice your message rather than be thinking about how your wrap clashes with your paint color.
  • Font matters: All of your signs and flyers may be in Times New Roman, but that will not necessarily look great on a wrap or sign. Fonts that work for print do not always offer the same advantages in larger presentations. However, avoid cartoonish or bubbly scripts that will keep your business from being taken seriously. Serif fonts are the most readable and look great on wraps.
  • Keep it simple: Loud graphics and long messages on your car will lose people. For one, they will not have time to read it while on the highway, and if your graphics are obnoxious, they will never want to look in the first place. Keep messages short and graphics attractive, yet noticeable. If you feel the design is too busy, do not make it reality until you tone it down a little. Get another opinion if you are unsure about a design.
  • Pay attention to details: You want to make firm decisions, but you also want to be sure. The wrap will be on your vehicle for a long time, and if you think you may hate it in a month, that is not the best design for you. Check logos and spelling—double check to exercise additional caution. Listen to suggestions from your sign designer. There may be ideas you have not considered before that will make your vehicle wrap look better.
  • Consider a border: Adding a border to any sign, including vehicle graphics, draws attention to it. Business names, telephone numbers and Internet information can all benefit from borders, and who knows—your trip to the grocery store may generate visitors the next day.

If you are not up to the commitment of a vehicle wrap, consider magnets. They will allow you to advertise your message without making permanent or semi-permanent changes to your car. You can also make magnets for specific promotions and change them when the event ends.

Plastics and Signs of Ottawa creates vehicle wraps in Ottawa, ON for a variety of businesses and campaigns. Call us today to see if you can benefit from our services as well.

Is It Time to Rebrand Your Company? How Commercial Signage in Ottawa, ON and Other Methods Can Help

There are several reasons why a business may want to rebrand itself, from business expansion to an updated new look. Knowing when to rebrand your company can help reinvigorate your business and bring in new customers. Rebranding can be as simple as getting new commercial signage in Ottawa, ON to better reflect your business or developing new packaging for your products. Here are some tips for recognizing when it’s time to rebrand your business—and some ways to go about making that happen.

Signs it’s time to rebrand

If you’ve noticed that your logo seems out of date or too closely resembles one of your competitors’, it may be time to rebrand. You want to make sure your brand targets your customer base, and a logo that seems old fashion may be turning them off. A new modern logo can attract new customers as they associate it with the type of business they want to buy from. It can also help to differentiate you from your competitors and help communicate what your business does.

There may come an occasion when your brand gets mistakenly identified as another company. If this company has a bad reputation, it may be putting your business at risk. Coming up with a new logo or new commercial signage in Ottawa, ON can help you break free from that mistaken identity and develop your own character.

When your current brand isn’t doing a good job of letting customers know what your business does and what its mission is, you may want to consider enacting a brand change. This can give you the opportunity to develop a brand that really signifies what your business’ products and services are about, and can help you work to develop a new customer base that now realizes that they are interested in your company.

How to go about it

Simple things can be done to launch your newly redesigned brand. One of the most obvious is to change your logo and install new commercial signage in Ottawa, ON that advertises your business. This will be the main way that customers will recognize your new brand, and it is a great way to introduce them to the update.

Your product packaging can also undergo a brand change. You can give your packaging a fresh new look that will attract new customers as it may now standout more on the shelf. Think about updating all business materials that may feature your new brand on them. This can include business cards, sales literature and letterhead. You want to get your new brand out to all your customers in every point of contact that you have with them.

Updating your brand can create a new image for your business. Using tools like commercial signage in Ottawa, ON can get the word out to them that you have a new brand. Take advantage of this opportunity to reintroduce your business to your customers, and find new customers as well. Plastics and Signs of Ottawa can help with your company’s rebranding. We produce custom signs and banners for interior or exterior use. Call us today for a consultation!

Using Vehicle Wraps in Ottawa, ON to Advertise Your Business

As a business owner, you are always looking for new and innovative ways to promote and advertise your company. Vehicle wraps in Ottawa, ON can offer you a new opportunity to get the word out about your business, as everywhere you go, people will see it, opening your business up to a whole new clientele of customers.

Understanding vehicle wraps

Vehicle wraps in Ottawa, ON are applied directly to the paint of the vehicle you choose. They are decals or vinyl graphics that display the original artwork that you have designed to promote your business. They are applied in a short amount of time and can be removed easily, returning your vehicle to its original paint color.

You can choose from a partial wrap or a full wrap, depending on your preference, and it can be applied to any type of vehicle, from cars and trucks to buses. You will work with a designer to create the imagery and get the exact measurements needed to design your vehicle wraps in Ottawa, ON. Graphics will then be printed and installed on your vehicle, creating the ultimate advertising option.

Benefits of vehicle wraps

A vehicle wrap will attract attention everywhere you go, as your vehicle will stand out, causing people to pay attention to the advertising message wrapped around your vehicle. It is a very effective means of advertising, as you naturally open yourself up to a wider audience of customers based upon your driving patterns. Wrap a whole fleet of vehicles, and you’ll have a really impactful message that will reach thousands.

Vehicle wraps in Ottawa, ON are ideal for local advertising and garnering local customers. With typical driving to local stops, you will be broadcasting your message to people in your area, simply by driving where you would normally go. This local driving will reach your exact target market as customers see your message displayed on your vehicle wrap.

This can be a very cost effective way to advertise, as one vehicle wrap can last up to five years. In other forms of advertising, you have to keep paying to communicate your advertising message over time, while a vehicle wrap allows you to invest once and advertise for several years. You can change the graphics on your vehicle wrap as frequently as you like, as it doesn’t damage your vehicle and offers a great way to constantly create visibility for your business.

A vehicle wrap can also work to protect your vehicle from scratches or damage from stones that get kicked up when you are driving. This can help leave your car in good condition when you are really to sell.

Applying vehicle wraps in Ottawa, ON can help increase your business by getting the word out to a larger group of customers. This affordable means of advertising a can bring in local customers that see your message everywhere you go. To get your own vehicle wrap, contact Plastics and Signs of Ottawa. We custom design graphics as well as install vehicle wraps for clients throughout the area and would love to discuss your plans with you.