Is It Time to Rebrand Your Company? How Commercial Signage in Ottawa, ON and Other Methods Can Help

There are several reasons why a business may want to rebrand itself, from business expansion to an updated new look. Knowing when to rebrand your company can help reinvigorate your business and bring in new customers. Rebranding can be as simple as getting new commercial signage in Ottawa, ON to better reflect your business or developing new packaging for your products. Here are some tips for recognizing when it’s time to rebrand your business—and some ways to go about making that happen.

Signs it’s time to rebrand

If you’ve noticed that your logo seems out of date or too closely resembles one of your competitors’, it may be time to rebrand. You want to make sure your brand targets your customer base, and a logo that seems old fashion may be turning them off. A new modern logo can attract new customers as they associate it with the type of business they want to buy from. It can also help to differentiate you from your competitors and help communicate what your business does.

There may come an occasion when your brand gets mistakenly identified as another company. If this company has a bad reputation, it may be putting your business at risk. Coming up with a new logo or new commercial signage in Ottawa, ON can help you break free from that mistaken identity and develop your own character.

When your current brand isn’t doing a good job of letting customers know what your business does and what its mission is, you may want to consider enacting a brand change. This can give you the opportunity to develop a brand that really signifies what your business’ products and services are about, and can help you work to develop a new customer base that now realizes that they are interested in your company.

How to go about it

Simple things can be done to launch your newly redesigned brand. One of the most obvious is to change your logo and install new commercial signage in Ottawa, ON that advertises your business. This will be the main way that customers will recognize your new brand, and it is a great way to introduce them to the update.

Your product packaging can also undergo a brand change. You can give your packaging a fresh new look that will attract new customers as it may now standout more on the shelf. Think about updating all business materials that may feature your new brand on them. This can include business cards, sales literature and letterhead. You want to get your new brand out to all your customers in every point of contact that you have with them.

Updating your brand can create a new image for your business. Using tools like commercial signage in Ottawa, ON can get the word out to them that you have a new brand. Take advantage of this opportunity to reintroduce your business to your customers, and find new customers as well. Plastics and Signs of Ottawa can help with your company’s rebranding. We produce custom signs and banners for interior or exterior use. Call us today for a consultation!

The Importance of Tactile Business Signs in Ottawa, ON

Over the years, touchable signs and images have undoubtedly made life less of a guessing game for those living with visual limitations. Called tactile signs, this type of signage allows visually impaired individuals to read by touch, running their fingers along tiny raised bumps that come together to form words and numbers. This method of reading and writing a language is known as Braille, which is commonly found displayed on signage alongside written words for the general population. Let’s take a closer look at the importance of tactile business signs in Ottawa, ON.

OHRC compliance

As a business owner with a brick and mortar location, you should already be aware of the current laws and policies for your province. In Ontario, the Ontario Human Rights Commission (OHRC) has policies in place that require businesses to provide certain accommodations for people with disabilities. When it comes to signs around your business, the laws are more than reasonable: accommodate individuals with visual impairment by means of tactile signage.

More generally, the independence to perform everyday activities is something that everyone has a right to, especially since the public realm is not designated for only a single group of people. By displaying signs that speak to more than just your seeing customers, you are not only showing your willingness to contribute to personal independence, but also your respect for your vision-impaired customers.

Good business practice

If you have a vision impairment, being able to go about your day—going to work, grocery shopping, eating at a restaurant or going to a medical appointment—should not mean having to wait for an employee or customer to happen by to read a sign to you. To include Braille business signs in Ottawa, ON is good business practice for many reasons.

First, having both words and Braille posted is welcoming and speaks volumes about your business’ ethics. You don’t need to know much about human rights to know that this type of social inclusiveness makes a business stand out. Also, because everyone—visually impaired or not—can appreciate what a business is doing to support independence, your signs will not go unnoticed and good words will be said about your business. Word of mouth like this is one of the best forms of advertising out there.

Easy navigation for everyone

Navigating through a large business building without proper signs to guide you can have you all turned around, lost and frustrated. This is an even greater issue when there are no tactile signs to fit the needs of visually impaired individuals.

Signs are important for room identification—such as the names of particular rooms as well as room numbers, if applicable—so you can make it to an appointment on time or avoid walking in on the wrong conference. Tactile signage is also necessary to describe the amenities of a business or office, such as restrooms, phones, drinking fountains and stairways.

You may already be in compliance with the OHRC, but if you need new or additional tactile business signs in Ottawa, ON, contact the team at Plastics and Signs of Ottawa today to begin the process of creating new signage.

Braille for Your Business: Five Types of Interior Business Signs in Ottawa, ON

You may not always notice Braille signs in public—not because it doesn’t apply to you, but more likely due to the fact that they’ve become mainstream in our society, and rightfully so. Living with vision impairment does not mean losing independence or that your limitations are hindering your daily functions, which is why large companies, small businesses and offices can contribute to their customers’ quality of life with Braille signage.

But as a business owner, when and where should you have Braille added to your signage? Here are five types of interior business signs in Ottawa, ON that you may want to consider for your business:

  • Welcome signs: Inside or outside, a welcome sign offers a greeting on the business’ and owner’s behalf. A sign can be as simple as “Welcome,” or you can work with a professional sign making company to custom design one for your establishment. You want to be known to the public as a place where everyone is welcome, so keep in mind that it’s important to extend an inviting hand to those with vision impairments and other disabilities, as well.
  • Restroom signs: This is one of the most important types of signs a business can have. It’s an amenity that no one wants to have to hunt for, and nor does anyone care to walk into the wrong bathroom, which is embarrassing and can catch users off guard if walked in on. If the restrooms cannot be located or distinguished between men’s and women’s by visually impaired patrons, then you may have some complaints on your hands.
  • Elevator and stair signs: Not only is it essential for safety to mark stairwells and elevators with proper signage, but including Braille that tells which floor or door leads where will prove most helpful. Also, in case of an emergency like a fire, stairway instructions are needed to point individuals with visual limitations to the nearest exit.
  • Directional signs: You can help customers or clients find their way through the halls by installing tactile interior business signs in Ottawa, ON on the walls at the start of each new hallway, at the top and bottom of the stairs, next to elevators and especially close to the entrance of your building. Placing a Braille sign to identify the reception area is also a good idea, as folks can opt to ask for directions there.
  • Specific room signs: Whether sighted or visually impaired, everyone appreciates room signs. Room signs tell you the identity of a room or an area, and they can even tell you what the room is used for should the room name be too general. Just think of the many kinds of rooms you know make up a building, such as conference rooms, locker rooms, coffee stations, waiting areas and individual offices. In addition, tactile room number signs are just as important as room names when the number is the only identifying label.

Updating interior business signs in Ottawa, ON to include Braille is a fantastic move. Visit the team at Plastics and Signs of Ottawa today, where it has never been easier to create your Braille-enhanced business signage.

The Best Types of Exterior Business Signs in Ottawa, ON to Get Your Startup Noticed

So your business is scheduled to open soon, which means you likely have all your ducks in a row—a storefront location, inventory ordered, services mapped out for customers in an easy to understand way and all your paperwork filed for you to be considered a legitimate business. In other words, you’re ready to do official business with the public. But there’s one area you may have overlooked: a storefront sign with your business name and logo.

To help you get this key process rolling, here’s a look at some of the best types of exterior business signs in Ottawa, ON to get your startup business noticed:

  • Awning signs: Awnings are fantastic additions to any shop. They provide your customers with shade from the glaring sun and protect against rainy weather, not to mention the lovely aesthetics awnings can bring to a storefront. If your business has awnings and you are you looking for a unique solution for a business sign, you should consider utilizing the fabric space as signage—have your business name applied directly to your awnings.
  • Channel lettering signs: For signage that will really stand out and that’s easy to read, there’s channel lettering, also called dimensional letters. Whether shaped metal or plastic, these types of exterior business signs in Ottawa, ON are composed of large boxy letters that are three-dimensional and many times can be designed with internal illumination. Use channel lettering on big open storefronts for clear viewing by foot traffic as well as passersby in moving vehicles.
  • Pylon signs: If your business is in a shared building or shopping complex, you could benefit from pylon signs. Pylon signs are durable, large, freestanding, tall or raised fixtures that are great for roadside advertising, especially near freeways or roads with fast moving traffic. Most are made of a UV-resistant material surrounded by a steel or aluminum frame, and letters are often illuminated from within by a beam of light or fluorescent bulbs. Think about a main shopping center sign. There are multiple individual business names stacked on one another with the name of the center at the top.
  • Painted glass signs: Often seen on the front windows of cafes, bakeries, restaurants and little shops, painted glass signs are not only popular, they are also relatively inexpensive. Just remember to test out the visibility of text on windows, as it may be difficult to read from the street. Alternatively, you can use painted glass signs as secondary advertisements to a main wood or metal business sign.
  • Painted wood signs: Whether made of plywood or solid wood, painted wood signs are affordable and simple. Regardless of whether they’re painted by hand or by a machine, what makes painted signs so special is the customization that goes into them. You can personalize them, which means you and the sign company can create something no one else has. Since wood signs are susceptible to weather damage, expect to need to replace these types of signs at some point, or situate them in protected areas.

If you need ideas for exterior business signs in Ottawa, ON or are looking for more information about types, styles and materials, contact the team at Plastics and Signs of Ottawa today!

How to Choose Outdoor Business Signs in Ottawa, ON for Your Brick and Mortar Store

Things can get exciting when you’re about to open up your first location-based business. But where are you going to display your business signage? Can you put signs anywhere? Let’s start by looking at how to choose outdoor business signs in Ottawa, ON for your brick and mortar business.

Find out zoning codes and regulations

Even though you may own the business building, it’s likely your county, city or town has zoning laws in place. What this means is that your local government has made rules geared toward business buildings such as, in your case, specific zoning restrictions for signage display. Depending on things like your store’s location and type of business, there may be limitations on sign size, or certain types of signs could be prohibited altogether. Your city may also have a cap set on how much and what types of information about your business can be printed on outdoor signs.

Often times, a city may publish information online related to the types of allowed signage. Check your city’s website for photo samples of appropriate signage, but to be sure, it’s best to receive verbal and written confirmation. Steer clear of potential city fines, wasted effort and poorly invested sign money by setting aside a day to go into your local city planner’s office to get important information.

Know how to make signs work for your location

Before you invest time and money into creating business signage, you need to do a little investigating. Take a walk around the neighborhood or commercial district in which your business storefront is located and note what types of sign materials are being used, how signs are designed (colors, styles, fonts) and where signs have been placed on other businesses. And while you don’t have to conform 100 percent to surrounding businesses, it might be a good idea to follow a similar pattern.

Another thing to consider is your building’s design, so you are not installing a sign where it cannot be seen from all angles, like high enough to be visible to cars and low for pedestrians, or signs that are too big and block out your windows. If zoning laws allow them, can your business benefit from light-up signs? Even if you are not open in the evening, lighting offers a good source of nighttime advertising.

Simple, easy-to-read signs are best

For efficient, standout signage that passersby and customers will remember, hang signs that are clean and simple in design and have an easy-to-read font. Don’t cram a bunch of information onto your signs—this not only turns people away, but it also doesn’t give them much reason to come into your shop for more information or to browse merchandise. Stay away from huge signs that block your entrance or windows, especially if you have inventory displayed. Moreover, it’s suggested you simply stick with your business name and a mention of offered services or products for signage.

At Plastics and Signs of Ottawa, we are here to help you with custom signage and designs for indoor and outdoor use. Give us a call today and let us know what you are looking for in your business signs in Ottawa, ON.