The Biggest Rules for Advertising on Billboards from Our Professional Sign Makers in Ottawa, ON

Take a ride down any highway in Canada and you’re certain to come across plenty of billboards along the way. Billboards can be extremely effective advertising tools, especially on boring, flat highways where there’s not a whole lot of scenery to look at. But these signs are only truly effective if you follow a certain set of guidelines to help you find success.

Here are a few of the biggest rules for advertising on billboards, straight from our professional sign makers in Ottawa, ON:

  • Keep the messages short: Six words or less is the ideal length of any message you place on a billboard. Many studies have shown six words to be the industry average for billboards, which means you have a very limited amount of space to get your message across. Any more than that, and you run the risk of having too many words on your sign for people to read within the time they’re driving past. If your brand, service or product is extremely complex, billboards might not be the best medium for you to advertise with.
  • Get noticed: All you have is a few seconds to get people to notice your message. However, you also need to avoid making your sign a distraction. You should have a crisp, clean design that doesn’t require a whole lot of effort to take in.
  • Don’t bother with contact info: An overwhelming majority of people who see your billboard will never use phone numbers, email addresses or URLs they see on a billboard, so you probably shouldn’t even bother with them. The point of a billboard isn’t to get a direct response from your customers, but rather to help build up brand image and awareness. Billboards offer support to an advertising campaign — they are not intended to be a campaign in and of themselves. This is one of the reasons why you can get away with very simple messaging. An interesting design will encourage passersby who see the sign to search for more information on their own.
  • Location counts: Obviously, where the billboard is located is important. It should be at least relatively close to where you provide your services or where you have storefronts. Preferably, it should also be in an area that gets a fair amount of traffic. It doesn’t really help you much to have a billboard up on a practically deserted highway.
  • Use it as a branding opportunity: Remember what we said earlier: a billboard is a chance to support your branding efforts. Therefore, any billboard you put up should include your company name, logo and/or slogan. Using a billboard as a chance to build on the branding efforts made in other marketing endeavors is a smart strategy.

With the assistance of a skilled professional from Plastics and Signs of Ottawa, you can get a solid return on investment for marketing on a billboard. For more information about billboard design services, contact our professional sign makers in Ottawa, ON today and we will be happy to help.

Professional Sign Makers in Ottawa, ON Recommend Window Coverings for Your Business

You may not be up for winterizing outdoor signs, or perhaps you are simply looking for something new for your store or restaurant. Window coverings make a great alternative to traditional signage and are well within the expertise of professional sign makers in Ottawa, ON. Here are five ideas for window coverings that will get your business noticed even when you decide to keep outdoor signs in storage this winter:

  • Window decals: The nice thing about window decals is their easy removal. If you wish to promote with a seasonal display or you just like to change things up occasionally, window decals make the perfect option. You can also use them to try out a design idea to see how it works. Window decals are printed on both sides so they can be visible to customers inside and outside your storefront. This is an especially good option if your property already features large, airy windows but you wish to avoid a full time commitment with your décor for the time being.
  • Hanging graphics: If you do not want to stick anything directly onto your windows, you may want to consider a hanging graphic. These indoor-only signs can offer a less transparent, more temporary option when you are advertising retail or service specials. In many cases, you can install the graphics yourself without professional assistance. It all depends on the size and complexity of the signs.
  • Full or partial solid graphics: Sometimes, you are searching for a particularly decorative look that covers your windows. If you work from an office where confidentiality is a must, solid graphics are a decorative means of showing your customers that their privacy matters. We can make them as plain or embellished as you wish, and install them correctly for good long use.
  • Permanent adhesive coverings: Your store name, telephone number and even web address are all permanent features of your business. If you have a building that is particularly suited for putting this information on a window, you may wish to go with something more permanent than a hanging graphic or window decal, but without blocking off your windows. Permanent adhesives with graphics and lettering are a great choice.
  • Vehicle signs: It is not just your storefront that can benefit from window coverings—your car can turn into a mobile billboard with wraps and window décor. Order a full wrap for a striking moving graphic, or choose some window decals for something not quite so in-your-face that can be removed when other household members use your car. Having a well-advertised business office, storefront or restaurant is nice, but do not forget to consider the flexibility of advertising your business everywhere you go.

The team at Plastics and Signs of Ottawa is comprised of professional sign makers in Ottawa, ON who make window coverings and vehicle wraps. These can be great options for winter, and they allow for several forms that will fit your ideas and budget. Call us today to learn more.

Professional Sign Makers in Ottawa, ON Make Your Business Stand Out

Good signage goes beyond poster board and permanent markers. While the right signs will highlight your business and attract customers, the less adequate ones will leave people wondering if you even care. When you need assistance with exterior signage, sales announcements or helping people find your retail location, professional sign makers in Ottawa, ON should be your primary consultants. Here are four reasons why you should seek expert advice for your signs.

Signs still work

With all the emphasis on e-commerce and online presence, it is easy to assume consumers rarely leave their homes and don’t really care about storefronts. Quite the opposite is true: according to a survey by FedEx Office, 76 percent of customers indicated they visited previously unknown stores due to their signs. A significant majority, 68 percent, made a product purchase after a sign caught their attention.

Even in this digital age, people still rely on signs and see them as a reflection of your business. Before you scoff, remember that the FedEx survey also indicated that 60 percent of consumers avoided a business because of a lack of signs.

Professionals can customize

When you hire professional sign makers, you gain design experience. Once you describe what you desire in a sign, you can view many options before making a decision.

Signs can be any size, contain your trademark and offer a presentation that is unique to your business. Professionals have software and know techniques to make these elements pop. With template programs, you are unlikely to enjoy these options when trying to make your own signs.

Your signs can also be adaptive to budget. With a design professional helping you out, you receive the best sign possible within your cost limits.

You will save money

It may seem cost-effective to make your own signs, but that will be time not spent promoting or running your business. As you also do not have the same design experience or access to technology as a professional sign maker, your sign is unlikely to be as effective.

While you will have to a pay the professionals, the investment will likely pay for itself with improved business visibility and increased customer visits. Plus, you know you will have a good product the first time, so there will not be a need to replace signs if the original attempts do not work.

Signs are your brand

With personalized concepts and marketing potential, a sign is not just a label for your business. It is your brand and representation. The U.S. Small Business Administration classifies on-premises signs as permanent business assets that are exclusive to that operation. As with any other valued part of your business, signs require your attention and that makes hiring professional sign makers worth the effort even more.

Whether you want exterior signs to enhance your storefront or interior ones that will lead customers to featured items, consulting with professional sign makers in Ottawa, ON can prove to be an effective investment. Contact Plastics and Signs of Ottawa and see what we can do for you to help your business stand apart from the others.

High Quality Materials Used by Professional Sign Makers in Ottawa, ON

A good sign is only as resilient and effective as the material that it’s made from. Signs that employ sub-par materials won’t last as long as those crafted for sustainability, making their lifespan and their message a short-lived one. On top of that, using high quality materials to manufacture a sign means a finished product that’s going to look worlds better than a lesser creation.

Because so much rides on the material used to manufacture a quality sign, professional sign makers in Ottawa, ON take great care in selecting only those materials that are right for the job. Here are a few signage material examples and why they’re used to fabricate exceptional signage products:

Polycarbonate: Polycarbonate is the king of all signage materials simply because of its tremendously beneficial properties and resilience in virtually any implementation. Not only is this material easy to shape and cast, it’s also resistant to warping, fading, cracking and other damages that may come as a result of time or exposure. A non-reactive substance, polycarbonate is perfect for indoor and outdoor applications, as well as implementation in areas where stability is essential.

Styrene: Made from expanded plastic, styrene signs are tremendously lightweight, making them easy to transport, install and move. This material is extremely cost-effective, as it looks professional and appealing, yet comes at an extremely affordable price point. Perhaps the best trait of styrene signage is its flexibility, allowing it to be rolled up and carried away—perfect for uses like trade show banners, seasonal advertising and more.

PVC: Another tremendously resilient plastic product, PVC can take a beating and still remain professional in its appeal. Professional sign makers in Ottawa, ON tend to favor PVC in their fabrications because finished PVC products come out matte, reducing glares. PVC can be cast in a multitude of different colors and can easily be cut into shapes, making it a perfect material for complex designs.

Coroplast: A corrugated plastic material, Coroplast is amazingly applied to numerous signage projects requiring flexibility, resilience and portability. This material is ideal for yard signs, as it can generally be affixed with stakes that fit seamlessly into the corrugated material. Waterproof, weatherproof and stain resistant, there’s no better option for simple outdoor signage.

Puckboard: For the crème de la crème of resilient plastics, professional sign makers in Ottawa, ON utilize puckboard above all others. As the name implies, this condensed plastic can withstand the harsh impact of a hockey puck (and frequently does!), yet makes itself highly useful when it comes to embossing graphics, lettering and logos. This material is also utilized heavily in the food industry, as well as the marine industry, since it is stain resistant and non-reactive.

These are just some of the high quality materials that professional sign makers in Ottawa, ON utilize on a daily basis. For more information about which material solution is best for your unique signage needs, consult with a professional at Plastics and Signs of Ottawa today!