How to Turn a Window Shopper Into a Customer Using Creative Exterior Business Signs in Ottawa, ON

Sidewalk signs created by Plastics & Signs of Ottawa are incredibly portable, durable and cost effective. Many Ottawa businesses choose to use exterior signs, such as sidewalk signs, to capture the interest of passing shoppers and to maximize the visibility of their stores. Sidewalk signs are the billboards for pedestrians strolling through downtown Ottawa. Whether you are advertising the daily special at your cafe or the end-of-summer blowout sale, your message can be effectively displayed to passing pedestrians with exterior business signs in Ottawa, ON.

If your Ottawa shop or business relies heavily on sidewalk pedestrians and window shoppers, a sidewalk sign or other exterior business signage may boost the amount of people walking into your store. Here are the benefits of using a sidewalk sign for your business:

  • Easily customizable: Not all sidewalk signs have to be simple and hand drawn on a chalkboard. With the assistance of one of our talented designers, design and content options are endless when it comes to your custom sidewalk sign. Our designers will create a design that not only displays your message, but also captures the feeling and style of your business while still standing out from the competition.
  • Cost effective: Sidewalk signs are a low budget and cost effective way to reach a high number and wide variety of people without spending a fortune on advertising. In fact, unlike traditional media advertising such as print, a sidewalk sign only requires one initial payment, as opposed to week-to-week or month-to-month. Additionally, there is no paying for a full month of advertising, as a sidewalk sign can be put up and taken down as needed.
  • Durable: While our designers are able to change and create a new sign for your business with ease, the durability and high quality of our exterior signs is constant. With our sidewalk signs, you will never have to worry about sturdiness or durability. We can even create signs that can stand up to weather conditions such as rain, wind or snow! Our high quality signs are crafted out of materials made to withstand the effects of both weather and time.
  • Variety to meet all your needs: At Plastics & Signs of Ottawa, we can provide much more than sidewalk signs to customers looking for exterior business signage. Let us design the perfect custom exterior sign for your Ottawa business. Some of our top exterior sign options include metal signs, wood signs, LED signs, vinyl banners, vehicle lettering and graphics, chalkboard signs, sidewalk signs and custom awnings. The possibilities are limitless!

When creating a custom sign for your company, our talented designers will also consider the specific needs of your business. They will factor in much more than just your logo and desired messaging, such as the location of your business, your budget and more. No matter your needs or price point, Plastics & Signs of Ottawa can create a custom exterior business signs in Ottawa, ON that target passing pedestrians and quickly turn them into customers.

Extending the Life of Your Ottawa Signage Products

Signage is a valuable asset, no matter where it’s applied or what it’s being used for. Too often, however, signage is forgotten about as a long-term mode of communication—sign owners purchase their materials and put them to work without thinking about the long term benefits that they can yield. To this end, many signs fall victim to age, wear and tear or the elements and after a few good years of service, they look worse for the wear and are unable to garner the attention that they once did.

What’s to be done about signs after they pass their one-year warranty stage? Here are a few great tips on how to keep your sign working for you, long after you’ve made the purchase:

Clean your sign: If you have vinyl Ottawa signage products or signs made from other cleanable materials, take the time to give your message a little TLC. For indoor signs, gently wipe down the product every so often and when applicable, clean it with nonabrasive cleaners. For outdoor signage, regularly do the same, taking care to clean away any of the imperfections or blemishes that come as a result of weathering. Depending on the size or accessibility of your sign, this can be difficult at times, but a good cleaning every once in a while will keep your sign looking like new.

Repair and replace parts: Much of the time, Ottawa signage products involve working parts, mechanisms or electrical components and, just like any other electronic device, these parts can fail over time. Everything from a burnt out bulb to a broken mechanism can be replaced fairly easily, especially if you’re able to transport your sign to Plastics and Signs of Ottawa for repairs. If you’re dealing with a large piece of signage or one that’s secured in place, inquire about basic repairs that can help it to maintain functionality long into its life.

Consider your use: LED signs and other electronic signage models are subject to heavier wear and tear over time because they feature more complex compositions. If your sign is constantly lit up, heat damage can take its toll, while conversely, if your sign has bright displays or changing features, it can become dimmer and less vibrant after years of constant use. If at all possible, give your sign a rest every now and then. Perhaps it’s worth turning off on a bright day or for a few hours in the early morning? Giving your electrical sign a quick break can keep it rejuvenated for years to come.

Fix damages: Nothing will lessen the lifespan of Ottawa signage products faster than damages that go unrepaired. From the smallest crack in your sign to an electrical malfunction, any and all damages should be immediately repaired for optimal sign use. Think about it this way: you wouldn’t drive your car around with a flat tire for fear of causing more damage to the vehicle, so why operate a sign that’s liable to inflict more harm to itself with each passing day?

Taking care of your sign will ensure that even after your warranty is up, you’ll still be able to enjoy the benefits of your eye-catching investment. Don’t let your sign become a victim of age, abuse or use: take care of it for a truly lasting investment!

Finding Versatility from a Sign Shop in Ottawa, ON

Like most everything in life, there’s a huge degree of versatility when it comes to signage. Between the shapes, sizes, colors, messages and images available to be changed, it’s hard not to come up with a brand new idea when formulating a sign. In fact, the medium through which a sign is being created can even dictate the look and feel of a message after all is said and done.

With so much room for customization and variation, it’s no surprise that virtually every sign shop in Ottawa, ON has versatility as one of its core values. Aside from superior quality, professionalism, timeliness and competitive prices, every sign shop knows that they must also be diverse and versatile in order to stay ahead of the competition—after all, if every sign shop excelled in the same medium or in the same style craftsmanship, the world would be a very boring place!

Defining versatility in the world of signage

So, what exactly does it mean to be versatile when it comes to sign shops in Ottawa, ON? For starters, it means being proficient in a variety of mediums. For example, when you stroll into Plastics & Signs of Ottawa and want to have your sign fabricated through a metal medium, that option is absolutely available to you. The same goes for wood, vinyl, acrylic and illuminated signs!

By showcasing diversity and versatility in its ability to craft the same message in any medium that best fits its purpose, a company is showing that it has the capacity to satisfy your needs, no matter what they may be. If you consider the opposite, a specialty shop that only crafts signage through a single medium, you’re likely not going to have the same confidence in its abilities, even if they specialize in the medium that you desire. It’s all about the options.

Expanding the role of signage

Another exciting prospect that showcases the versatility of a sign shop in Ottawa, ON is the idea that its capabilities expand beyond just crafting traditional signage. Aside from outdoor display signage or small indoor signs, a company can truly define itself as a versatile provider by showcasing its ability to think outside of the box.

Car decals, engraving and custom fabrication are great ways to get the word out about a message that you have, however they’re not always options offered by sign shops. On the other hand, when you’re searching for true versatility, turning to Plastics & Signs of Ottawa will help you to find these services and more like them! Unconventional printing is becoming a popular trend for signage, so being able to engage yourself with professionals who understand and have the capabilities to accomplish it will leave you in a better position to get your message across.

While it’s always a good thing to search for a sign printer on grounded principles—professionalism, timeliness, cost, etc.—it’s also a good idea to expand your scope and seek out companies that have a little something extra to offer, like Plastics & Signs of Ottawa.

Different Materials Used For Custom Signage In Ottawa

Signage is a versatile tool for marketing a message or a brand to potential customers and the information that can be contained within a single sign spans a huge gamut of possibilities. The great thing about signage, aside from the message being conveyed, however, is the numerous materials that a sign can be made of—each posing new possibilities and uses for the person seeking to use it. Here are a few of the most common materials used for custom signage in Ottawa and their benefits in different scenarios:

Acrylic Signage: Acrylic signage is popular in many uses because of its cheap price and multitude of possibilities. Businesses that want custom signage often choose acrylic materials because acrylic is easily molded and colored, allowing for the best possible form and presentation in the event of bright colors or different shapes. Acrylic is also very durable and can withstand different weathering and temperatures, making it great for outdoor applications. Acrylic won’t yellow easily and retains much of the vibrant coloring that it’s crafted with for ten years or more.

Vinyl Signage: Cheap and highly malleable, vinyl signs are great for people who have short term signage needs that encompass a variety of spaces. For example, someone seeking custom signage in Ottawa for both indoor and outdoor needs, who will be frequently putting up or taking down signage—for events, sales, recurring contexts, etc.—can benefit from cheap vinyl signs as opposed to bulky, expensive metal or aluminum pieces. Vinyl makes it easy for small businesses or those operating on a budget to get their message out in a big way, without breaking the bank.

Aluminum Signage: If you’re looking for a long-term, outdoor signage material that can stand the test of time, aluminum signage could be the answer to your needs. Aluminum signage is highly resilient and sturdy, even after years of abuse. Aluminum is highly resistant to rust when treated properly and having the proper finish on an aluminum sign will give it a sheen that many other materials can’t rival. Aside from its strength, aluminum is very lightweight and can be easy to hang or move, if the need arises.

Wood Signage: There’s nothing that can come close to the authenticity of a wood sign. Wooden signs have a rustic feel about them and can be stained to create a variety of different textures and colors. Apart from just the stain, wooden signs can be crafted from a number of different wood types, allowing you to achieve the look that works for you: lots of grain, very little grain or a knotty, pure appearance. Wood weathers quicker than other types of signage, however with the proper finishing coat, wood signs can outlast plenty of other options while still retaining their splendor.

Signage is only limited by your imagination and choosing the right material to have your sign crafted can help you to explore a facet of advertising that you may not have even realized. Whether it’s a cheap, yet effective vinyl sign or a naturally beautiful wood sign, choosing the right medium for your custom signage in Ottawa will help your message to stand above the rest.

Common Ottawa Signage Products

Signage is the backbone of the advertising industry and bleeds into a number of other industries that require simple instruction or messages that need to be displayed for all to see. Really, signs can serve just about any function that you could think of, however not all Ottawa signage products are equally as effective at communicating messages: it all depends on what you’re trying to say and where you’re trying to say it. Here are some of the most common signage products in use today and their best applications:

Digital Signs: Digital signs are one of the newest trends in the world of signage and offer a vast array of customizable features that were previously unavailable to sign owners in decades past. Because they’re digital in nature, these signs can be programmed in an infinite number of ways to rotate messages, display different multimedia variables and even to relay information in real time. All of this functionality comes with a price however, making digital signs one of the most expensive Ottawa signage products currently on the market.

Directional Signage: Sometimes, your message is as simple as telling someone which way to go or how to get to a destination. For these simple applications, directional signage reigns supreme. Everything from arrows to verbal designations are available in directional signage format, allowing you to keep the message simple, without using up a ton of room to communicate it. Another big plus for this type of signage is its visibility: it can be placed out in the open where it’s easily read by people.

Wood Signs: Wooden signs may seem a bit outdated, but in fact these signs are some of the most ornate options available today. Wood signs have a “real” feel to them and can give off a warm aura wherever they’re placed. The downside to wooden signs is that they tend to be on the heavier side when they’re crafted to be larger. Wood signs can be tailored to virtually any space, making them one of the most versatile Ottawa signage products on the market today.

Vehicle Decals: You may not think of them as signs, but vehicle decals are one of the most ingenious signage inventions to date! Not only will your message be seen wherever you go, it can be crafted to blend in with your vehicle, allowing for a professional, refined look. Another plus to this product is its cost-effectiveness and return on investment—for very little money, you can create a literal advertising vehicle that exposes your message to thousands upon thousands of people each day!

Specialized Signs: Specialized signs represent a very wide swath of Ottawa signage products—everything from bathroom designations to illuminated outdoors signs. The quality of a specialized sign really depends on the vendor producing it and can be an amazing addition to any space if crafted properly. When it comes to custom Ottawa signage products, there’s no better choice than Plastics & Signs of Ottawa!